Play Talk Read

The first few years of a child’s life are key to development, emotionally and intellectually. The cornerstone of this development is the child’s relationship with parents and the bonding and interaction that happens daily. Set a child on the right path in the early years and the dividends in the future, for the individual, the family and society as a whole are immeasurable. Which is why the Scottish Government invests in educating and informing parents about the opportunities and benefits of engaging creatively with their offspring. The Union developed the ‘Play Talk Read’ campaign in response to this brief, with a TV commercial and series of press and posters. The results so far have been encouraging, although the campaign is still in its infancy.