These days everyone needs to
have one eye on world trends, even though they
may not operate globally. We felt it was crucial
to be able to give our clients the data, resources
and practical help that comes from being part
of a worldwide network. So we joined Worldwide
Partners, Inc., the largest independent agency
network, with offices in over 50 markets globally.
Need to know the price of a spot time in Turin?
Or the latest trend in retailing in Los Angeles?
Our equity stake in Worldwide Partners gives access
to all information we need, and allows us to implement
marketing campaigns globally. We lose none of
our independence, but the network gives us valuable
global access.
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