Mark Reid our Planning Director is trained in market research and we carry out research programmes for our clients at very cost effective rates.

We have developed two research techniques; the ‘Brand Fingerprint®’ and ‘Brand Palette®’ which are useful tools for understanding exactly where a client company, brand or product sits in a competitive context and what the key components of a brand are. We can provide further explanation and examples if required.



Brand Fingerprint® and Brand Palette® are registered trademarks owned by The Union Advertising Agency.