Caroline Cairns

Caroline Cairns

Group Account Director, Union Connect

Caroline Cairns

I was always destined for a career in art history, so being forced in my final undergraduate year to do work experience at an advertising agency in Glasgow simply wasn’t in the plan. When a man in bare feet – the company accountant as it transpired – met me at the agency door I realised that it could be it more interesting that I had thought. Happily it was love at first briefing session and now, ten years later, history is, well, history.

I’ve worked in some of Scotland’s best agencies along the way, and best of all I’ve been able to work with a long list of amazingly talented individuals on fantastic brands like Ardbeg, M&S Bank, Subway and Balblair, to name a few.

I’ve been at Union House for more than four years, where I head up account management for Union Connect, the experiential and partnership arm of the agency.  This role has been fantastically diverse, covering projects that have taken in VR and AR, TV, packaging development, nationwide roadshows and partnerships with leading UK brands.

A cliché but true: no two days are ever the same.

I’m passionate about education, supplementing two degrees at University of St Andrews with an IPM Diploma in 2015. I’m a Marketing Society mentor and currently manage the agency’s IPA membership.

I’m also working my way through an evening class in Economics at Edinburgh University. I didn’t do it just to get a student card once again. Honest.

Management Team

Ian McAteer

Ian McAteer

Chairman, Union Group

Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Mark Reid

Mark Reid

Planning Director, The Union

Michael Hart

Michael Hart

Creative Director, The Union/Union Digital

Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Clive Goldstein

Clive Goldstein

Managing Director, Union Leeds

Sheryl Thomson

Sheryl Thomson

Creative Director, Union Direct

Paul McDonald

Paul McDonald

Deputy Creative Director

Euan Auld

Euan Auld

Deputy Creative Director

Nicci Motiang

Nicci Motiang

Head of Planning

Mark Taylor

Mark Taylor

Branding Counsel

Karen Andre

Karen Andre

Business Development Director, Union Direct

Ruth Yee

Ruth Yee

Head of Art, The Union

Daniel Batey

Daniel Batey

Head of Analytics, Union Direct

Caroline Cairns

Caroline Cairns

Group Account Director, Union Connect