Star Awards 2017

Work that sparkles

We’re very proud to have enjoyed a glistening evening at the Marketing Society Star Awards. We wouldn’t have shone without brilliant thinking and equally brilliant clients. View our winning work and meet our nominated people below.

Our Star Papers

Caledonian Brewery

Brand Development

Adventure Awaits

Caledonian Brewery - Brand Development

Adventure Awaits

We worked with Caledonian Brewery to develop Adventure Awaits, a bold and exciting new brand platform that served up something special for customers. Caledonian recorded an increase in sales volume of 11% against a market in decline and changed perceptions of their brand in the highly competitive world of craft beer.

Scottish National Blood Transfusion Service

Marketing in Society

Are you the type to save a life?

Scottish National Blood Transfusion Service - Marketing in Society

Are you the type to save a life?

How a new communications strategy is helping match the supply of blood to demand, saving lives and money in Scotland.

Len’s Self Storage

Retail

Winning the space race in Glasgow

Len’s Self Storage - Retail

Winning the space race in Glasgow

Low brand awareness and growing competition meant Len’s Self Storage wasn’t attracting enough customers in Glasgow. Our playful #lenspace campaign showed Glaswegians we had space for the things that mattered to them. We grew Glasgow enquiries and made 2016 one of Len’s best years in a decade.

Food Standards Scotland

Advertising

Fowl play gets Scotland barbecuing safely

Food Standards Scotland - Advertising

Fowl play gets Scotland barbecuing safely

There is a summer spike in food poisoning due to undercooked chicken. Food Standards Scotland wanted a campaign to tackle this head on. A dry topic needed a bold idea: our memorably irritating Pink Chicken character was born. 74% of campaign recognisers undertook behaviour change as a result.

VisitScotland

Digital Strategy

The spirit of Scotland’s people

VisitScotland - Digital Strategy

The spirit of Scotland’s people

Increased demand for travel videos meant VisitScotland had to deliver high quality, authentic Scottish content to compete. We created twelve intimate mini-documentaries, starring the people of Scotland, which we adapted for digital platforms globally. Total views surpassed 62.6m and our hashtag trended #2 in the UK and #20 worldwide.

VisitScotland

Integrated Marketing

Taking Scotland’s spirit to the world

VisitScotland - Integrated Marketing

Taking Scotland’s spirit to the world

Increased competition meant VisitScotland needed a bold solution to capitalise on global tourism growth. Our integrated Spirit of Scotland campaign put real Scots at its heart, showcasing #ScotSpirit and galvanising support from Scots. VisitScotland saw an increase in international visitors, including the largest number of US visitors since 2006.

VisitScotland

Tourism Leisure and Sport

Taking Scotland’s spirit to the world

VisitScotland - Tourism Leisure and Sport

Taking Scotland’s spirit to the world

Increased competition meant VisitScotland needed a bold solution to capitalise on global tourism growth. Our integrated Spirit of Scotland campaign put real Scots at its heart, showcasing #ScotSpirit and galvanising support from Scots. VisitScotland saw an increase in international visitors, including the largest number of US visitors since 2006.

Food Standards Scotland

Public Sector

The Trouble with Treats

Food Standards Scotland - Public Sector

The Trouble with Treats

With Scotland facing an obesity crisis Food Standards Scotland asked us to help motivate parents to cut back on the treats. Clear strategy and honest insights informed a campaign which encouraged one-third of our audience to act, saving an anticipated £9.5million to Scotland’s economy over 5 years.

Simon Howie

Food and drink

The Great Chieftain o’ the Sales Race

Simon Howie - Food and drink

The Great Chieftain o’ the Sales Race

Simon Howie wanted to own Burns Night and asked us to develop a social media led campaign to attract a younger audience outwith Scotland to secure their position as the chieftain of the puddin’ race! We smashed all targets and improved sales in every supermarket listing across the UK.

Scottish Government

Brand Experience

Overcoming a fear of mice to get people online

Scottish Government - Brand Experience

Overcoming a fear of mice to get people online

In our digital world, there’s still a large proportion of the population not accessing the benefits of being online. We were challenged to convert the online rejectors and switch them on via national events. Our roadshow reached 36,000+ audience members encouraging a 47% shift in those accessing the internet.

Caledonian Brewery

Marketing Planning

Adventure Awaits

Caledonian Brewery - Marketing Planning

Adventure Awaits

We worked with Caledonian Brewery to develop Adventure Awaits, a bold and exciting new brand platform that served up something special for customers. Caledonian recorded an increase in sales volume of 11% against a market in decline and changed perceptions of their brand in the highly competitive world of craft beer.

Scottish Widows

Financial and Professional Services

A little more conversation, a little less inaction please.

Scottish Widows - Financial and Professional Services

A little more conversation, a little less inaction please.

Seven Conversations. Or, how Scottish Widows is using a new communications programme to get Britain talking about, and saving more for, retirement.

Food Standards Scotland

Marketing Planning

The Trouble with Treats

Food Standards Scotland - Marketing Planning

The Trouble with Treats

With Scotland facing an obesity crisis Food Standards Scotland asked us to help motivate parents to cut back on the treats. Clear strategy and honest insights informed a campaign which encouraged one-third of our audience to act, saving an anticipated £9.5million to Scotland’s economy over 5 years.

Skyscanner

Tech Sector

Taking a journey into code

Skyscanner - Tech Sector

Taking a journey into code

Despite achieving phenomenal growth Skyscanner was experiencing recruitment challenges. They had to add tech appeal. Together we built an employer brand to connect with hard-to-reach talent: Code Voyagers. The global engineering community embraced it, contributing to a 325% YoY increase in successful hires.

Scottish Youth Hostel Association

Tourism Leisure and Sport

Putting the ‘youth’ in Scottish Youth Hostels

Scottish Youth Hostel Association - Tourism Leisure and Sport

Putting the ‘youth’ in Scottish Youth Hostels

The Scottish Youth Hostels Association’s ‘No-Frills Thrill Seekers’ campaign appealed to a new, younger generation of traveller, resulting in year-on-year website bookings increasing by +£20,865 during the 60-day campaign period. Further significant booking increases were seen in the three-month and six-month periods following the campaign.

Food Standards Scotland

Food and drink

Fowl play gets Scotland barbecuing safely

Food Standards Scotland - Food and drink

Fowl play gets Scotland barbecuing safely

There is a summer spike in food poisoning due to undercooked chicken. Food Standards Scotland wanted a campaign to tackle this head on. A dry topic needed a bold idea: our memorably irritating Pink Chicken character was born. 74% of campaign recognisers undertook behaviour change as a result.

Miller Homes

Retail

Miller Homes. Taken care of.

Miller Homes - Retail

Miller Homes. Taken care of.

Miller Homes’ national ‘Taken care of’ campaign underpinned one of the firm’s most successful years in the housing market. It set an effective brand message and tone, which enabled consistency as well as flexibility across all of their channels, regions and audiences.

Caledonian Brewery

Food and drink

Adventure Awaits

Caledonian Brewery - Food and drink

Adventure Awaits

We worked with Caledonian Brewery to develop Adventure Awaits, a bold and exciting new brand platform that served up something special for customers. Caledonian recorded an increase in sales volume of 11% against a market in decline and changed perceptions of their brand in the highly competitive world of craft beer.

Our Star people

Jed and Rory

Rising Creative Star

The Union

Star Agency of the Year

Nicci Motiang

Agency Star of the Year

And our Star Clients

Caledonian Brewery

Chairman’s Award for First Time Entrant

Worldwide Cancer Research

Charity Partner