Mark Taylor

Mark Taylor

Branding Counsel

Mark Taylor

Born in South Wales, I left a promising marketing career at British Steel with a headache, caused by the smell of metal. Arriving in London, I started my 20-odd years thus far, in the creative industries, working in a host of leading French, American and British design, branding, advertising and integrated agencies; as business director, planning director, creative strategist and branding consultant.

For the last decade I’ve specialised in working collaboratively with the exec teams of companies to build their businesses into stronger brands, from the ‘inside-out’. Helping them appreciate what makes them special, compelling and different; and helping to bring that to life through an aligned, engaged business and immersive customer experience. Creating more trusted brands of integrity. Pitch over.

I’ve been lucky enough to work with a very, very broad range of markets and clients, from Pinewood Studios to Unilever, Isle of Harris Distillers to the Welsh Development Agency, re-launching Artemis as ‘The Profit Hunter’ and bringing back the Great Western Railway (GWR).

Despite living in Edinburgh for a decade, I’m still a keen Welsh rugby fan, with a strong interest in the words of the bards, Dylan Thomas and Neil Kinnock.

I still don’t like the smell of steel.

WHAT DO I DO?

My distinctive expertise and experience is in guiding the leaders of a business to uncover the inspiring, competitive, difference of a business and its people. Helping them to turn that insight, belief and direction into a fully operational, tangible, commercially-deliverable promise; through every touch-point and action.

It’s bespoke, collaborative counsel that helps you turn a good business into a brilliant brand with enhanced integrity and trust. Pretty pragmatic, empowering and brand bull**** free.

Delivering the necessary objectivity, provocation, self-awareness and imagination needed to make a brand strong. In any industry; from fund management to distilling, train networks to margarine.

Core competencies include: brand auditing, collaborative brand definition, brand architecture, internal business-brand alignment strategy, employee engagement strategy, customer journey planning & experience design, 360 integrated communications planning & business creativity, training & mentoring.

 

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Management Team

Ian McAteer

Ian McAteer

Chairman, Union Group

Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Mark Reid

Mark Reid

Planning Director, The Union

Michael Hart

Michael Hart

Creative Director, The Union/Union Digital

Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Clive Goldstein

Clive Goldstein

Managing Director, Union Leeds

Sheryl Thomson

Sheryl Thomson

Creative Director, Union Direct

Daniel Batey

Daniel Batey

Managing Director, Union Data

Paul McDonald

Paul McDonald

Deputy Creative Director

Euan Auld

Euan Auld

Deputy Creative Director

Nicci Motiang

Nicci Motiang

Head of Planning

Mark Taylor

Mark Taylor

Branding Counsel

Karen Andre

Karen Andre

Business Development Director, Union Direct

Ruth Yee

Ruth Yee

Head of Art, The Union

Caroline Cairns

Caroline Cairns

Group Account Director, Union Connect