Another Stellar Evening

Food Standards Scotland’s Kitchen Crimes campaign cut through complacency with a humorous but serious message, serving up easy-to-follow kitchen behaviours to help keep Scotland safe at home. Time to call time on Ham Sniffers and Chicken Washers.

We were set one challenging objective: to sell 3,308 Historic Scotland memberships throughout an exclusive 6-week campaign period. We had to create a campaign that turned tablet-worshippers into history-lovers. Ladies and gentlemen, we give you The History Bug.

Every nine minutes Police Scotland responds to a domestic abuse call. As a society we need to be committed to reducing and ultimately eradicating domestic abuse. We approached the challenge with an engaging and dramatic piece of content. Arresting stuff.

Parent Club puts the needs of parents front and centre, focusing on immediate, rather than future, benefits. Our ‘warts and all’ creative reflected real life parenting to offer peer and expert-reviewed help in the moment. A unique approach in parental social marketing and a UK public sector first.

Together with the Scottish Government and Road Safety Scotland we created an experiential activation to encourage drivers to watch their speed in built-up areas. The result was a truly absorbing, and ultimately shocking, VR experience that dramatised the unerring truth that accidents happen when least expected.

Hey presto! The story of how an innovative decision to use ten-second TV ads, combined with an eye-catching and memorable ‘Black Magic Friday’ creative theme, helped Sterling Furniture to a 23% sales increase over the crucial Black Friday weekend. Warning: some strategic secrets revealed.

We achieved an industry first by bringing pension education directly to consumers. We took pension education on the road. On busy shopping streets. On people’s way to work. In their day-to-day lives. Where they least expected it. Where they couldn’t ignore it.

Our aim was to spark a love of history across Scotland and give everyone a chance to enjoy it. That and meet the highest membership target ever set by Historic Scotland. We needed an compelling idea that would make this offer irresistible. An idea that was highly infectious.

In 2017, the Scottish Government radically changed how it marketed to parents by re-organising multiple health and education related campaigns under one umbrella – Parent Club. This strategy has achieved real behaviour change, inspiring action in 40% of parents surveyed.