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Thanks for coming to our birthday party!
This month’s THUNK marks 26 years of The Union. And we have plenty to celebrate.
From TV to TikTok, we take a throwback to the last quarter-century-and-a-bit’s exciting technological unfolding.
Plus, in our goodie bag: take a peek at International Women’s Day inspired campaigns and must-reads, stand with Ukraine’s creativity champions, and grab a slice
of Netflix’s funnel.
Tune in below.
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Digital Account Manager, Alicia Carroll, shared her 26th birthday with The Union this month. Now, she unwraps her insights on the evolving world of TV and the tech that’s spanned her and The Union’s lifetime. From waiting on tenterhooks for our favourite weekly show to be aired to on-demand content streamed to our devices whenever we wish. It’s been a wild ride. But she shows us how TV, social media and marketing are still interacting in weird and wonderful ways.
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“After realising recently that I could barely think of any books about advertising that weren’t written by white men, I’ve been doing some digging to try and find some useful resources from some different viewpoints. This list, put together by @VikkiRossWrites on Twitter, seems like a good place to start. (And if you know any others, please pass them on!)”
Emily Willing, Art Director
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