The Union  
The latest Thunking to get you thinking
    Office Secret Santa, mince pie gluttony and mild post-Christmas party panic. ‘Tis the season for the most normal ‘new normal’ we’ve had in three years. But as a smörgåsbord of home working and virtual meetings continues unabated, will we ever get back the company culture we once had? Unwrap our December THUNK below. Warning: we’ve not sugar-coated it.

P.S. From all of us here at The Union, thank you for THUNKING with us this year and we wish you and yours a very Merry Christmas.

P.P.S And to get your 2023 off to the most inspirational of starts, keep an eye out for our ZAG Conference… more info coming soon.
  Did your company culture die in the pandemic?  
  After a relentless three years of disease and disasters, our chairman Ian McAteer takes the pulse of company culture, and makes a case for not calling it just yet.

Through living our values, committing to the best possible working environment, and making employees feel fulfilled, trusted and motivated, we can create a thriving new company culture for a ‘new normal’.
Russell recommends
  “We all love a takeaway. The problem is often being able to justify the costs – especially just now.

Dan Toombs’ The Curry Guy blog is a purse-friendly solution that always seems to hit the spot. It features the best recipes inspired by real British Indian Restaurants – perfect for a Friday night fakeaway without having to wait an hour for delivery. And a great way to get creative with that leftover Christmas turkey.”

Russell Rhicard-Tierney, Account Manager, Union Direct
  The Curry Guy Blog  
  Our thunking  
  A first look at 2023
  To help European business, marketing and technology leaders prepare for a tumultuous 2023, here are some of Forrester’s most important predictions for the year ahead.
Read more
  A milestone in disability representation
  Featuring a full cast of people with a range of disabilities living their best life with the help of Apple’s assistive technology, could ‘The Greatest’ be the ad that leads to greater visibility? 
Read more
  Who’s top of the Xmas ads?
  From Wheatus to Will Ferrell rotoscoping, It’s Nice That share their humble pick of the brands and agencies shining the brightest this year. 
Read more
  The secret behind Spotify’s annual marketing moment
  Take a peek at out how campaign integration has boosted Spotify Wrapped’s reach, and been a gift for both users and Spotify’s marketing goals. 
Read more
    Thunking helps our clients' marketing work harder. If you're not already working with us, give us a shout to see if we can do the same for you.    
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