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Reputations. Risks. Rewards.
Some people still say, 'there's no such thing as bad PR'. We're not sure Prince Andrew or the monarchy would agree with that, but do brands that get caught up in a storm always suffer reputational damage? Swipe down to find out.
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Senior Account Manager, Aisling, shares her thoughts on Netflix's latest must-watch documentary about a 'Tinder Swindler' and how brands can sometimes profit from associations out of their control.
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"Dopesick is a galvanizing eight-part drama series based on the true story of how Purdue Pharma's greed helped to unleash the opioid crisis through false advertising and doctors who were bullied and blindsided by sales reps into prescribing the "non-addictive" pain medication OxyContin. The series explores the devastation of addiction and the determination it took to bring the case against Purdue to court. A difficult but brilliant watch!"
Ruth Connaughton, Account Executive
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