The Union  
 
The latest Thunking to get you thinking
 
   
 
   
 
    Thunk    
 
    Summer is here. Finally.

And while we get a little sweaty and squint at our laptops in the sunshine, this month's Thunk is all about reflecting.

From making sure our campaigns reflect the diversity of our audiences, to learning to mirror our emotions for better engagement in our online world.

   
 
   
 
 
 
 
 
 
  Keeping it (virtually) real  
 
  After two years of life online, we all want a little human touch. But now that times have changed and the younger generations are happy working and interacting behind a screen, how do we come together to share the highs and lows? Well, as strange as it may sound, it might be down to emojis to keep us human...  
 
 
 
 
 
 
 
 
 
 
Nick recommends
 
  "If you like your popcorn with a heavy dusting of surrealism then 'Everything Everywhere All At Once' is the film for you! This most recent film directed by Dan Kwan and Daniel Scheinhert (known for the equally fantastical 'Swiss Army Man') is a feast for the eyes and the soul, and hands down the best film I've seen this year. Can't recommend enough."

Nick Tocher, Motion Graphics Designer, Union Direct
 
 
 
 
 
 
  Everything Everywhere All At Once  
 
 
 
   
 
 
  Our thunking  
 
 
 
New IPA poll reveals how brands can help consumers through cost of living crisis
 
 
  New IPA poll reveals how brands can help consumers through cost of living crisis
 
 
  As many of us are starting to get seasick on the choppy waters of the cost of living crisis, can the brands we use help us navigate them? An IPA poll has found customers have a very clear idea on what brands should be doing to come to our aid. 
Read more
 
 
  #BrandsCostofLiving  
 
 
 
 
Transforming logos for Pride has lost brand impact and become rainbow washing
 
 
  Transforming logos for Pride has lost brand impact and become 'rainbow washing'
 
 
  While most of us love the extra colours that fly every June, do we feel any more positive about the brands that embrace the Rainbow Flag in their marketing? Or has it become the ultimate marker of corporate cynicism? 
Read more
 
 
  #RainbowWashing  
 
 
 
 
The benefits of micro and nano social media influencers
 
 
  The benefits of micro and nano social media influencers
 
 
  Whose recommendation are you most likely to believe, a millionaire celebrity or someone just like you who lives much closer to home? Many brands are discovering that micro, or even nano-influencers, are the best ways to promote themselves. 
Read more
 
 
  #MicroInfluencers  
 
 
 
 
Getty images unveiled free interactive tool which will help charities
 
 
  Getty images unveiled free interactive tool which will help charities
 
 
  Getty Images has a new tool that allows marketers to put the same care into their visual storytelling as they do for the rest of their content strategies. They can now leverage global and regional trends to make sure the images they use mirror the audiences that are engaging with them. 
Read more
 
 
  #InclusiveImage  
 
 
 
 
   
 
    Thunking helps our clients' marketing work harder. If you're not already working with us, give us a shout to see if we can do the same for you.    
 
 
 
 
   
 
 
 
   
 
 
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