Sep
22

Creativity isn’t an optional extra

By Gus Chalmers – Managing Director, Union Direct

Advertising has long been thought of as the canary in the coal mine. If spend is in decline, it’s often a clear harbinger of recession, as axing marketing budgets can […]

Aug
22

Unconscious gender biases

By Emily Willing – Art Director, Union

Before we’re even born, gender impacts the way we are perceived and treated. When mothers are told they’re having a baby boy, they’re more likely to describe that baby’s movements […]