Jan
23

Our thunking

How AI is already changing the game

By Neil Foster - Copywriter, The Union

  Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to target and personalise advertising campaigns. With its ability to analyse large amounts of data and […]

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What we've been reading

 

Tiny Tweaks, Big Impact

Via The Guardian Read more >>
 

Multiversal Money maker

Via No Film School Read more >>
 

Acceptable Nonconformity

Via The Guardian Read more >>

Dec
22

Our thunking

Did your company culture die in the pandemic?

By Ian McAteer, Chairman, The Union

I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to tackle head-on an issue which I know troubles many business leaders, not just […]

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What we've been reading

 

A first look at 2023

Via Forrester Read more >>
 

A milestone in disability representation

Via Adweek Read more >>
 

Who’s top of the Xmas ads?

Via It's Nice That Read more >>
 

The secret behind Spotify’s annual marketing moment

Via Digiday Read more >>