Jun
23

Our thunking

Likability is dead

By Emily Thomas - Account Executive, The Union

A short history of cancel culture and how brands can avoid it Once upon a time it seemed humanising your brand was key to connecting to your customer. Take the […]

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What we've been reading

 

The best and worst Xs

Via The Drum Read more >>
 

Edinburgh crowned UK’s most AI-ready city

Via Deadline News Read more >>
 

Ready for your QR code makeover?

Via Bitly Read more >>
 

Giving what you’ve got

Via Forbes Read more >>

Jun
23

Our thunking

The Digital Day dilemma: Are we all liars now?

By Andrew Girdwood, Digital Strategist, The Union

I’m convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that opinion in Glasgow earlier this month. A highlight of my marketing calendar is Digital Day, which […]

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What we've been reading

 

Profits over people

Via The Guardian Read more >>
 
 

From bad to worse

Via It's Nice That Read more >>
 

The way to Gen Z’s heart

Via Forbes Read more >>