Thunk
Every month we scour the deepest, brightest recesses of the web for the most insightful, provocative and innovative thinking.
Jun
23
Our thunking
Likability is dead
By Emily Thomas - Account Executive, The Union
A short history of cancel culture and how brands can avoid it Once upon a time it seemed humanising your brand was key to connecting to your customer. Take the […]
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Jun
23
Our thunking
The Digital Day dilemma: Are we all liars now?
By Andrew Girdwood, Digital Strategist, The Union
I’m convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that opinion in Glasgow earlier this month. A highlight of my marketing calendar is Digital Day, which […]
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