Oct
22

Comparative advertising: A knockout blow to the competition or self-inflicted wound?

By Robbie Hurst - Planner

Every so often we’re treated to the advertising equivalent of sporting trash talk, when brands go toe to toe, calling out the other in their advertising in an attempt to […]

Sep
22

Creativity isn’t an optional extra

By Gus Chalmers – Managing Director, Union Direct

Advertising has long been thought of as the canary in the coal mine. If spend is in decline, it’s often a clear harbinger of recession, as axing marketing budgets can […]