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Does money buy good creativity?
We've got the perfect accessory to go with the Barbie movie: a kenergetic THUNK piece that looks at marketing strategy and spending, and how it affects creativity.
Enjoy!
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Do bigger budgets mean better PR campaigns? Or do tighter budgets lead to more savvy creative thinking? Senior Account Executive, Maddy Crowther was tickled pink when asked to write a thoughtpiece that explores these questions and the impact of the global marketing campaign for the blockbusting Barbie movie.
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"I love listening to a good old podcast on the drive to work, and The Louis Theroux Podcast doesn’t disappoint. Doing what Louis does best, he probes into people’s lives and is never afraid to ask the difficult questions. From Nick Cave to Craig David (very interesting discussion about Bo Selecta) he has a diverse range of folk that creates a very compelling listen."
Sheryl Thomson, Creative Director, Union Direct
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