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Greenwashing, sportswashing, pinkwashing, and AI fakery are everywhere, so does it really matter if you're not giving a consumer an 'authentic' experience? And what does that even mean in today's world?
This month's THUNK focuses on the lies that brands tell us, and themselves, and asks if being liberal with the truth could be a good thing.
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Digital Strategist, Andrew Girdwood, dissects the ethics of authenticity and how lies, if used correctly, might actually help to make the world a better place.
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"Jog On by Bella Mackie is about how running saved the author's life and how having a hobby can not only release work stress but can change your entire mindset. Really it's about the fact that having a goal even during some of your lowest times can help create a path to maybe not peace of mind but something (relatively close) to sanity."
Maddy Crowther, Senior Account Executive
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