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This month's THUNK is the penultimate one of 2023 and explores the importance of tone of voice in B2B communications, as well as the curious appeal of the Christmas jumper.
We'll look at the staggering success of Barbie, the resurgence of newsprint, and ask whether businesses should be doing more than making token gestures during Transgender Awareness Week.
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Katy Roe explores the fee-earning potential of carefully considered copy, a well-turned out phrase, and why the tone of voice for your brand should be a magnet for consumers rather than a cure for insomniacs.
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"Britney Spears' autobiography 'Women in Me' explores the media’s control on celebrity culture both now and then, and the underlying power of cancel culture. It has a keen-eyed focus on the abuse she endured and the stigma around mental health in the early noughties, when a young mother's breakdown was seen as entertainment. It portrays a different view of those in the public eye and makes you wonder who is really telling the truth."
Suzy Adam, Account Executive, Union Connect
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