The Union is a multi-disciplinary creative agency based in Edinburgh and Leeds. From offline to online, experiential to direct marketing, we can offer a truly integrated solution. Our experience spans the private and public sectors and our work is both award winning and effective. If that sounds like the kind of union you'd like to be part of, then please get in touch.
To launch the National Library of Scotland's Beyond Macbeth exhibition we created a series of word sculptures and placed them in areas of high footfall in Edinburgh's city centre. The quotes came of course from Shakespeare's 'Scottish Play' and not only piqued the interest of passers by but also highlighted the huge significance The Bard still has on language and contemporary culture.
A live cinema advertising campaign for Road Safety Scotland brings to life the dangers of being distracted whilst driving with a fair bit of dramatic panache. The audience who'd turned up to view a screening of 21 Jump Street (no accounting for choice) were treated to a cinematic experience where the leading actor wasn't in the commercial, he was in the audience. Have a peak, but not while you're driving.
Not just our new website but also a suite of creative, high-impact international online ads for Scottish Development International (SDI). In recent years SDI has turned to online marketing to drive efficiencies - ideal for a widely spread and highly niche target audience. Our campaign resulted in a 623% increase in leads compared to the previous campaign. You could say it was monstrously successful.
Click on the arrow to see some of our recent work
Matthew Algie supplies 4,000 leading independent and branded coffee shops. They asked us to help them grow their business. An intensive planning process highlighted the obsession their people have with producing the best cup of coffee, every time. Something our 'coffee brain' identity captured perfectly. It’s now being rolled out across the entire business, from packaging to the roastery itself, boosting sales and growing outlet numbers.
Our challenge was to promote Staples Office Supplies and Technology product categories amongst small businesses, without excluding consumers. We also wanted to bring out Staples' personality which is about offering service above and beyond the norm, making customers believe they’re getting special treatment. Very special treatment.
After listening to consumers and micro-adapting creative across a range of media, brand awareness for Scotch Beef in London reached its highest ever level and sales increased by 30%. We developed iPhone and Android apps for Quality Meat Scotland (QMS) to guide consumers through the intricacies of cooking the perfect steak and roast. We have seen over 17,000 downloads since launch.
VisitScotland’s RM programme has seen three waves of activity run annually with 400,000 packs and over 1.8 million ezines going out in 2010 alone. Our highly personalised packs generated an overall 16.7% response last year with the programme delivering a total of £185 million of incremental tourism-related income - the equivalent of over half a million pounds every single day.
The challenge was to create a simple but visually striking campaign for STV that shook the apathy out of a cynical audience and helped reposition Taggart, a long-running television institution, as the grandfather of all police shows. With a 35% increase in viewing figures we succeeded in bringing it back with a bang and made it as credible and watchable as when it first aired in 1984.
Principal Hayley is a collection of 24 inspirational hotel and conference venues across the UK and Europe. From city centre to country retreat they offer unrivalled service and attention to detail. We manage PH's wide-ranging creative marketing activity including brochure design, advertising (both traditional and online), development of website and microsites, search engine marketing, DM, and all printed materials which appear throughout all the hotels and venues.