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ZAG 3 Conference

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Why beauty matters

Register your interest

5th June 2025 | 4pm – 7pm Union House, Edinburgh

ZAG is for those who don't zig. This year's theme is all about beauty. We'd like to use our stage to discuss what beauty means and what value it has, if any, to society. Does it improve our lot or create division and foster exclusion? ZAG is brought to you by The Union.

This is our third ZAG conference. The first one focused on non-conformity and why an idea, coming from an unexpected place, can change everything. You can also read about our previous events here.

Our speakers

Each of our four speakers has a very particular relationship with beauty. Over the course of the evening they will share their respective stories and help you decide if there's more to beauty than meets the eye.

Michael Timmons shares how the beauty of music can unlock memories for dementia sufferers.

Michael Timmons, Executive Director, Playlist for Life

Dr. Elaine Cook explains how beautiful, inspirational spaces can transform our ability to teach and learn.

Dr. Elaine Cook, Depute CEO and Director of Education, West Lothian Council

Daryl Fielding shares how rethinking beauty standards drove cultural change for Dove.

Daryl Fielding, Charity CEO, NED and Author

Ben Wilson is an artist who uses chewing gum as his canvas to add beauty to the ugliness we create.

Ben Wilson, artist

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What to expect

We hope that ZAG inspires and motivates you to think a little differently. The event will include refreshments and a panel Q&A with our speakers. We hope you can join us.
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FAQs

How can I get a ticket?

We will only be releasing 120 tickets so you’ll need to be quick. You can use our registration form below to secure your place at ZAG now.

Where is the event taking place?

It’s all happening at Union House, the HQ of The Union. It’s a neo-classicist church (impossible to miss) at 18 Inverleith Terrace, Edinburgh EH3 5NS, just opposite the Botanics.

What time should I arrive?

Please be at Union House for 4pm. The conference begins at 4.15pm, so we would like everyone to be seated before then.

Will there be refreshments?

Yes, we will be providing a modest selection of potable goodies. There will also be the opportunity to network from 7pm (on completion of the panel) which will also be accompanied by drinks.

Who will be there?

We will release a delegate list once all tickets have been claimed. We’re hoping to attract as wide and diverse an audience as possible.

Who are The Union?

We are an integrated marketing agency based in Edinburgh. This is the third ZAG conference we’ve hosted. Find out more about who we are and what we do.

Is ZAG a one-off conference?

No, we plan on hosting ZAG every year. The venue won’t change but the theme will always be topical, and sometimes, controversial.

Do you have a code of conduct?

We want everyone attending ZAG to be inspired and have fun. That's why we're committed to providing a safe, welcoming environment where everyone is treated with respect. We do not tolerate inappropriate behaviour or harassment of attendees, speakers or event staff in any form, including inappropriate online conduct such as comments or responses to talks on social media.

What do I do if I have a problem while at ZAG?

If you experience anything that causes distress or makes you feel unsafe while attending ZAG, please report it to our event staff who will attempt to resolve the matter.

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Register your interest for ZAG