ZAG, the non-conformist conference
ZAG is our annual conference conference, which we stage and host at The Union. Taking a non-conformist approach gives us the freedom to explore different topics, engage an incredible spectrum of speakers, and keep the whole thing under three hours. No nodding off at ZAG. Have a look at our previous themes and speakers.
ZAG 2026
Our 2026 speakers explore fear from every angle: how we respond to it, how we harness it, and what happens when we choose to face it.
Register your interestZAG 2025
Our speakers discuss what beauty means and what value it has, if any, to society. Does it improve our lot or create division and foster exclusion?
Why beauty matters
“Thank you for organising such a great event and for all your kindness and hospitality.”
ZAG 2024
Our speakers share their respective stories and help you decide whether we, as a society, have misplaced our moral compass.
Generosity in a time of greed“It was extremely moving and while there was a lot of very dark stuff to consider, the hope shone through and I left feeling uplifted – and determined.”
ZAG 2023
We explore how an idea, coming from a seemingly unconventional place, can gain traction.
Non-conformity
