We are Union Direct

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We are Scotland’s most effective engagement agency. Connecting more people with our clients. Creating more engaging customer journeys. That change minds and allegiances. Change behaviours and perceptions. Change audiences into advocates. On social, on radio and TV, on emails and mailpacks, on buses, on billboards, online.

We use cutting edge data and analytics to create more personalised, and more targeted campaigns. Based on smart strategies and unique insights which speak directly to the right people for you, at the right time for them. With hard working, award winning creative work that cuts through all the noise, clutter, and irrelevance out there. Work that works hard for the likes of Lloyds Banking Group, Scottish National Blood Transfusion Service, Business Stream and ScottishPower.

We are agents of strategic, creative thinking. Agents of motivating engagement. Agents of change. We are Union Direct.

Our services

Digital Content Creation

Creating highly engaging creative content for digital and social channels - videos, competitions, posts, promotions and news - to ensure clients are visible and relevant in the digital space.

TV and Video Production

We have our own production arm which means we can manage, produce and deliver video content for websites, social and broadcast. We retain creative and financial control of the whole process and you get more bang for your buck without skimping on quality.

Customer Relationship Marketing (CRM)

We help brands develop CRM strategies to maximise the value of their customer data and identify valuable customer segments, saving time and money by focusing on those that offer the greatest potential.

Direct Marketing

Direct marketing starts and ends with data. Our strategies and marketing campaigns are developed by our team of Brand, CRM and Data Planners who champion the consumer and unearth actionable insight.

Employee Engagement

We work with clients to instigate and drive internal advocacy. We can work with clients to deliver a range of services including employee events, toolkits, branding, training and ambassador programmes, CSR activity and internal communications.

Marketing Automation

The ability to create targeted marketing campaigns at a huge scale is one of the biggest opportunities available to marketers today. It can supercharge your business growth through up-sells and cross-sells and improve the customer experience.

Print Production and Management

Our production team turn great ideas into cost-effective campaigns by delivering the most innovative production solutions with value for money always at the core of our promise.

Advertising

We have made it our business to become experts in conveying a persuasive message when concentration spans are short. Bill Bernbach opined that "If no-one notices your advertising, everything else is academic." We make sure it’s noticed.

Our work

Playlist for Life

Unlocking memories in the major key

Sector: Charity

Services: Direct Marketing | Print Production and Management | Social Media

Scottish Widows

Rescuing pensions from cancel culture

Sector: Financial

Services: Audience Segmentation | Customer Relationship Marketing (CRM) | Direct Marketing | Experiential and Field Marketing | Partnership Marketing

Coffee cup from above, with heart design in foam

Scottish Widows

Preparing for tomorrow

Sector: Financial

Services: Email Marketing | Experiential and Field Marketing | Partnership Marketing

Man walking smiling, with a large group of random people following him on the street

SNBTS

Getting the nation back into donation

Sector: Health | Public Sector

Services: Advertising | Integrated Marketing | Social Media

Stoats

A deliciously engaging website

Sector: Food | Retail

Services: E-Commerce Strategy | User Experience Design | Web Analytics and Measurement | Web Development

Worldwide Cancer Research

Making a clean sweep

Sector: Charity | Health

Services: Customer Profiling | Data Analytics and Insight | Data Management

Our people

Change is only made possible by the talent and passion of our people, and their innate willingness to collaborate to make our ideas stronger. Radiators, never drains.