Unlocking memories in the major key

We’ve all experienced the amazing power of music to take us back in time. Those first few beats of a favourite tune… and suddenly you’re transported to another place, another part of your life, with memories and stories rushing back.

We helped Playlist for Life find their voice to raise awareness about the power that music has in helping with dementia. An ambitious campaign built on a minor budget, focused on a major message, delivered incredible results.