Direct Marketing
Direct marketing starts and ends with data. Our strategies and marketing campaigns are developed by our team of brand, CRM and data planners who champion the consumer and unearth actionable insight.
During the insight gathering phase we also finalise our data strategy. This involves sourcing and collating relevant data, then using this to profile the target audience, build response models, and finalise the targeting strategy. We also use data to segment target audiences based on habits, behaviours and beliefs, which can help us identify communication strategies and creative ideas which will best reach the most valuable segments of the target audience.
These ideas are personalised and highly targeted via multiple channels including email, mail, social media, face-to-face or text with the mix of channels and messages optimised and refined depending on our test plan and ROI targets.