Rescuing pensions from cancel culture

During the cost-of-living crisis people were desperately looking at where they could save money. Our brief from Scottish Widows was to ensure that pensions were removed from any list of 'easy-to-cancel' inessentials. Our campaign didn't just help to demonstrate the value of pensions, we were also highly effective in getting people to actively engage with their pension needs. And the evidence of changes in behaviour was significant.