Audience Segmentation

Segmentation is an approach that helps you deliver more personalised, more relevant, targeted strategies to different parts of your target audience to align with their needs and improve customer experience.

At Union Data, we have significant expertise in delivering bespoke segmentation solutions that meet our clients' needs. There are many different types of segmentation solutions: demographic, RFM, behavioural, psychographic / attitudinal, customer life cycle, or an overarching corporate level segmentation. Choosing the right approach is critical to the success of your marketing strategy. We can help you make this critical decision; we focus on the specific objectives and goals for the segmentation model as well as your wider organisation goals to ensure we deliver a model that creates real business value.