Making a difference
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- Children's Hearings Scotland
- Sectors
- Public Sector
- Year
- 2014
We created a multi-channel campaign to recruit much needed new panel members for Children's Hearings Scotland. It demonstrated in a very visual way the important role people can play in protecting a helpless child. The creative appealed on an emotional level and jolted potential candidates into making a positive change. Working across a range of media from print to interactive banners, the recurring message for our audience was that they were all that stood between victim and perpetrator. Provocative but deeply effective.
[ THE CHANGE ]
30,000 web visits in under three weeks, exceeding target by 11%