Marketing Automation

Investing in marketing automation can be complicated and expensive if you get it wrong. Done well, it can supercharge your business growth and improve customer experience - creating targeted marketing campaigns at a huge scale is one of the biggest opportunities available to marketers today.

We work with clients to audit, define and scope the right marketing automation solution for them based on their goals and ambitions. At a fundamental level, marketing automation is about optimisation. From optimising your staff’s time, to optimising which customers your sales team focuses their efforts on, the scope of marketing automation goes way beyond simply automating your marketing department’s repetitive tasks. 

Our approach combines lead capture, lead scoring, CRM, email marketing, personalisation, retargeting and analytics and can help you deliver more relevant and timely communications, boosting customer lifetime value through up-sells and cross-sells.