Ace the schuhlace
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- schuh
- Services
- Events and Sponsorship
- Experiential and Field Marketing
- Partnership Marketing
- PR
- Social Media
- Year
- 2023
Ace the schuhlace debuted at Forwards Festival in Bristol. This integrated experiential, digital, and PR campaign activation increased brand awareness, boosted brand sentiment, and drove ROI by increasing future purchase consideration with students.
The festival organisers hailed the schuh brand experience as the most popular on site, becoming an instant hit with festival goers, with large queues waiting to participate (and fall off) across the weekend.
[ THE CHANGE ]
252,000 social media reach
12 mins average dwell time