Marketing Strategy
A marketing strategy, as if you didn’t know, is how we plan to make the art of buying and selling products, experiences or services as easy as possible for you and your audience. At its heart is conversion. How do we turn a lukewarm consumer into a loyal customer (and brand advocate)? How do we create a lasting and lucrative bond that is informed by the brand’s value proposition and core values?
Our experience ranges from refreshing existing long-held directions of travel to radical reshaping in the face of changing behaviours, increased competition, new legislation and new markets.
We help clients research, define and implement marketing strategies - to ensure that all aspects of the marketing mix are aligned and effectively implemented.
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Advertising
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Audience Segmentation
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B2B and Trade Marketing
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Brand Activation
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Brand Identity and Design
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Brand Purpose and Positioning
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Customer Profiling
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Customer Relationship Marketing (CRM)
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Data Analytics and Insight
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Data Compliance
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Data Exploration
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Data Management
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Data Marketing Strategy
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Data Science & Predictive Modelling
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Digital Content Creation
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Digital Design
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Digital Marketing Strategy
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Direct Marketing
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E-Commerce Strategy
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Email Marketing
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Employee Engagement
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Events and Sponsorship
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Experiential and Field Marketing
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Influencer Activity and Brand Ambassadors
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Integrated Marketing
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Marketing Automation
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Marketing Strategy
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Packaging Design
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Partnership Marketing
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PPC
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PR
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Print Production and Management
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Research and Insight
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Sales Promotion
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SEO
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Social Media
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TV and Video Production
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User Experience Design
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Web Analytics and Measurement
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Web Development
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Website Maintenance and Hosting
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Aberdeen University | RGU
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Baxters Food Group
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Children's Hearings Scotland
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Choose a Challenge
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Cigna Global Health Insurance
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Cycling Scotland
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Digital World
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Dumfries and Galloway College
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Eric Liddell
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Food Standards Scotland
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Growers Garden
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Historic Environment Scotland
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Len's Self Storage
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Loch Ness by Jacobite
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Matthew Algie
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National Library of Scotland
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Oriam
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Playlist for Life
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Police Scotland
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Road Safety Scotland
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SAMH
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schuh
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Scotland Food & Drink
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Scottish Development International
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Scottish Fire & Rescue Service
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Scottish Government
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Scottish Government | Parent Club
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Scottish Widows
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ScottishPower
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Seychelles Tourism Board
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Sight Scotland Veterans
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Simon Howie
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Skyscanner
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SNBTS
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SSDA
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Sterling Furniture
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Stoats
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STV
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The Dalmore
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Traffic Scotland
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VisitScotland
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Worldwide Cancer Research
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Zero Waste Scotland
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