Putting Scottish food and drink on the table
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- Scotland Food & Drink
- Services
- Advertising
- Digital Content Creation
- Experiential and Field Marketing
- Integrated Marketing
- Partnership Marketing
- Research and Insight
- Social Media
- TV and Video Production
- Year
- 2021
Scotland’s food and drink industry was hit particularly hard by the pandemic.
In response, Scotland Food & Drink and the Scottish Government collaborated on a consumer-facing campaign to increase support for local producers. Across multiple channels Scotland Food & Drink reminded people of Scotland of the wealth of produce that was available on their doorstep. Buying local was being loyal when loyalty really mattered.
More than half of campaign recognisers purchased Scottish produce as a result of the campaign.
[ THE CHANGE ]
1 million reached on Facebook and Instagram
36 million impressions against a target of 15 million
