Our work in Food
Standing out on shelves and in minds is imperative, but appealing to consumers is only one of many considerations. Traceability, own-label competitors, trade tariffs and the ascent of veganism all bring new and fresh challenges. As does sustainable packaging, the demand for locally-sourced, society’s obesity complex, and the distribution paradox - increasing international sales while minimising your carbon footprint. They all have a direct influence on brand reputation, consumer trust, marketing strategy and sales. We have worked with food brands like Baxters of Speyside, Nairn's, Stoats and Growers Garden, as well as the governing bodies who protect and champion the industry. We understand the importance of securing and growing market share, and the channels, strategies and activations that enable that to happen.
