Going deep for the taste

House of Seaweed pride themselves on being marine custodians and following methods that ensure a sustainable cycle of growing and harvesting. 

Now they were on a mission to get everyone eating seaweed and using it to enhance everyday recipes. They wanted to teach the world in a creative and fun way about the wonders and special powers of this marine marvel without preaching, patronising or sending readers into gentle slumbers. And they needed a consumer-facing brand to do just that. One that dramatised a core brand truth – they harvest only the very best, sustainably grown seaweed to make their products as healthy, nutritious and delicious as possible. 

To meet this new challenge, we created the OSHAN brand and identity, which doffed its cap to the parent brand but expressed itself with a little more visual and verbal wit to engage consumers and celebrate in a unique and charming way that they go to great depths for the taste.