Not the present anyone wants

Bruised, battered and pandemic-weary, we all looked expectantly to a more joyful Christmas in 2021. Food poisoning was likely to be the last thing on the nation’s mind, yet an undercooked turkey was an unwanted tradition in danger of spoiling the festivities.

We created a campaign to warn the nation of the risks – one that would not only cut through the usual Christmas advertising clutter, but also through the thick fog of public health messaging fatigue.