Changing the conversation
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- Food Standards Scotland
- Services
- Advertising
- Experiential and Field Marketing
- Integrated Marketing
- Partnership Marketing
- Social Media
- Year
- 2017
We changed people’s perception of meal deals and the Go Large epidemic sweeping the country from being a good value offer to a hypnotising trick by nefarious corporations that was impacting on the nation’s health. We persuaded people to change their behaviour with a little humour and a touch of Derren Brown.
[ THE CHANGE ]
68% said they were motivated to say ‘No thanks’ next time they were invited to upsize
29% said they already had, thanks to the campaign
