Life after sight loss
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- Sight Scotland Veterans
- Year
- 2022
By focusing on a new way of thinking about sight loss this campaign for Sight Scotland Veterans sparked a record number of enquiries for the charity. It was a celebration of life. Most importantly, it resulted in more visually-impaired veterans waking up with a renewed sense of optimism about their future and the tools to live a fulfilling life. An incredibly rewarding piece of work for everyone involved.
[ THE CHANGE ]
1042% increase in referrals from previous campaign
45% increase in enquiries compared to previous campaign