Data Science & Predictive Modelling

The data world is changing all the time, as new and more powerful algorithms are created and deployed. With the impact of ChatGPT and other AI tools, data science has become impossible to avoid. 

Our data science team can help you navigate this ever-shifting landscape by focusing on those projects that will deliver tangible returns. Having access to the latest kit, and testing them in sandbox environments is fine for organisations large enough to be able to realise value, but most organisations don’t have the time or budget for that.

Our approach always starts with an understanding of the problem or challenge you are trying to address, and what it would mean to you if it that objective was met. With a ruthless focus on ROI, we will work with the technology and data you have to implement effective solutions. Only if you outgrow your current technology stack would we recommend investing in something new.

Predictive analytics techniques enable marketers to forecast future customer behaviour based on historical data. We can build and deploy robust statistical models to predict trends in customer behaviour, such as purchase likelihood, risk of attrition, or preferred communication channels. Including predictive models into your overall marketing approach is a proven strategy, that delivers higher returns from your precious marketing budget.