Making the right choice

Choose a Challenge are adventure travel specialists who run student-led challenges overseas. In the past decade they have sent over 10,000 young people on life-changing experiences all over the world, whilst raising £20 million for charity. 

They needed a new visual identity that was a bold representation of their purpose and would change their engagement levels their key audiences. One that was a positive and clear expression of the core purpose of the brand – ‘Because there’s more to life’.