Brand Purpose and Positioning
We help clients identify their core brand purpose and positioning - providing a springboard for all brand development, experience and communications. We do this using research and insight so that our proposals are inspirational, enduring and rooted in truths.
Without a clearly defined, understood and articulated 'purpose' a brand will never be able to optimise buy-in or traction. This is as important for internal as it is for external audiences. That is why we work with clients to ensure that their brand (whether time-served or embryonic) is in tune with itself, the market and the bigger picture. We adopt a rigorous approach to understanding where a brand has come from but more importantly where it wants to be, and how it can reach its full potential. Our outputs map the way ahead and provide the tools and guidelines to get there.
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Advertising
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Audience Segmentation
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B2B and Trade Marketing
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Brand Activation
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Brand Identity and Design
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Brand Purpose and Positioning
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Customer Profiling
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Customer Relationship Marketing (CRM)
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Data Analytics and Insight
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Data Compliance
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Data Exploration
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Data Management
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Data Marketing Strategy
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Data Science & Predictive Modelling
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Digital Content Creation
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Digital Design
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Digital Marketing Strategy
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Direct Marketing
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E-Commerce Strategy
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Email Marketing
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Employee Engagement
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Events and Sponsorship
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Experiential and Field Marketing
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Influencer Activity and Brand Ambassadors
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Integrated Marketing
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Marketing Automation
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Marketing Strategy
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Packaging Design
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Partnership Marketing
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PPC
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PR
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Print Production and Management
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Research and Insight
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Sales Promotion
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SEO
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Social Media
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TV and Video Production
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User Experience Design
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Web Analytics and Measurement
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Web Development
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Website Maintenance and Hosting
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Aberdeen University | RGU
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Baxters Food Group
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Children's Hearings Scotland
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Choose a Challenge
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Cigna Global Health Insurance
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Cycling Scotland
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Digital World
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Dumfries and Galloway College
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Eric Liddell
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Food Standards Scotland
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Growers Garden
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Historic Environment Scotland
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Len's Self Storage
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Loch Ness by Jacobite
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Matthew Algie
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National Library of Scotland
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Oriam
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Playlist for Life
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Police Scotland
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Road Safety Scotland
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SAMH
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schuh
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Scotland Food & Drink
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Scottish Development International
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Scottish Fire & Rescue Service
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Scottish Government
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Scottish Government | Parent Club
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Scottish Widows
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ScottishPower
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Seychelles Tourism Board
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Sight Scotland Veterans
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Simon Howie
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Skyscanner
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SNBTS
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SSDA
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Sterling Furniture
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Stoats
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STV
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The Dalmore
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Traffic Scotland
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VisitScotland
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Worldwide Cancer Research
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Zero Waste Scotland
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