Data Marketing Strategy

Data-driven marketing strategies come in many forms. From aligning your marketing goals around a simple Recency, Frequency, and Value (RFM) customer segmentation model, through to more complex Next Best Action decisioning engines, to fully integrated Marketing Segmentation Frameworks.

Ultimately a good marketing strategy starts and finishes with your business goals. Inherent within our approach to determining an appropriate data marketing strategy is a fundamental analysis of how to spend your valuable budget – on acquiring new customers, by upselling and cross selling to existing customers, on reducing customer churn, or on reactivating lapsed customers.

We adopt a Test and Learn approach to ensure all your marketing has specific goals and targets in place and that you measure and optimise everything correctly and, because all marketing is ultimately a test, you learn as much as you can as you go.