Staying one step ahead
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- Dumfries and Galloway College
- Services
- Digital Design
- Research and Insight
- SEO
- User Experience Design
- Web Analytics and Measurement
- Web Development
- Website Maintenance and Hosting
- Year
- 2021
Dumfries and Galloway College is an education beacon for the south of the country and the brand required a little rejuvenation to attract new students and reflect its positive and forward-thinking ethos.
Working with core stakeholders we evolved the brand and redesigned the website to position the college as contemporary, dynamic and ambitious. A transformation that helped engage a wider audience, both geographically and demographically, as well as cement the College's credentials as the educational heart of a vibrant community.
But the numbers are equally as important. With an increase in organic search market share, Dumfries and Galloway College became the strongest performing site in search against competitors.
20% increase in organic traffic in the year we launched the new site
40% increase in on-site engagement and contacts generated from the website