Coffee on the brain
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- Matthew Algie
- Services
- B2B and Trade Marketing
- Brand Activation
- Brand Identity and Design
- Events and Sponsorship
- Experiential and Field Marketing
- Packaging Design
- Year
- 2011
Matthew Algie supplies 4,000 leading independent and branded coffee shops. They asked us to help them grow their business. An intensive planning process highlighted the obsession their people have with producing the best cup of coffee, every time. Something our ‘coffee brain’ identity captured perfectly. It has now been rolled out across the entire business, from packaging to the roastery itself, boosting sales and growing outlet numbers. Exposure was amplified through Matthew Algie’s sponsorship of the Edinburgh International Book Festival. Reading and coffee are inseparable bedfellows. Our beautifully illustrated posters just go to show that actually, Beans Means Puns.
[ THE CHANGE ]
17% increase in operating profits
8% increase in core range volumes