Emma Campbell Mair

Executive Director

After graduating with a degree in Marketing in 2002, I joined Tangible as an Account Executive, spending the next four years building my experience across a broad range of clients and sectors. From financial services and the public sector to FMCG, retail, tourism, leisure and charity, I worked across multi-channel campaigns for both B2B and B2C audiences. A great grounding in the agency world, and one that’s shaped my approach ever since. 

Today, as Executive Director of The Union, I help lead the agency alongside the Board and Leadership Team. I work closely with our clients to develop strategic, bold and effective campaigns, supported by the hugely talented people who make The Union what it is. Our clients include Lloyds Banking Group, ScottishPower, Scottish Government, Business Stream, Cigna Healthcare, ScotBlood and Greene King. 

Over the years, I’ve been proud to help grow and retain our largest client for more than 18 years, and to work on campaigns recognised with Gold Awards from The Drum, Campaign, WPI Indies and The Marketing Society. There have been plenty of memorable moments along the way, too, including spending four hours chained to a railing dressed as a Scottie dog for an animal charity client. Agency life certainly keeps you on your toes! 

Ultimately, I believe our people are everything. The success of The Union, and the impact we make for our clients, comes down to the talent, commitment and creativity of our team, the relationships we build and the positive change we help deliver.