6
Dec

UNION STAFF PARTICIPATE IN WORLDWIDE PARTNERS TALENT EXCHANGE

One of the benefits of The Union’s longstanding membership of Worldwide Partners, our network of more than 70 agencies in 43 countries, is the opportunity for staff to experience working in other agencies and in other countries – to ‘talent exchange’ within the network. In the past staff have travelled as far away as Helsinki and Connecticut, and recently one of our copywriters spent time in San Francisco, California. Christine Stamanti, a copywriter in Union Direct, recently went to Butler, Shine, Stern & Partners (BSSP) in San Francisco, a highly creative leading independent US ad agency, for a month-long talent exchange.

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6
Dec

UNION DIGITAL LAUNCH NEW WEBSITE FOR FOOTBALL AID

Union Digital have created a new website for Football Aid, the charity which raises funds for good causes through organising charity football matches across the UK, Europe and USA. Football Aid has been helping good causes for over 18 years now, through the innovative and creative concept of facilitating fans to ‘live the dream’ of playing in their club colours, at their club’s stadium, coached and supported by legends from their favourite team.

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15
Oct

WORLDWIDE PARTNERS HOSTS GLOBAL AGENCY SUMMIT IN LONDON

Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 65 agency partners in more than 40 countries on five continents, is hosting its Global Agency Summit in London this week for agency partners within their network. The Union will be participating, having been a partner agency since 2000. Michael Hart, the agency’s Creative Director, Gus Chalmers, Managing Director of Union Direct and Daniel Batey, Managing Director of Union Data, will all be in attendance.

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25
Sep

IT’S THE WAY THAT YOU DO IT

The first piece of advice my first boss at Saatchi & Saatchi London gave me, back in the mid-80s, was that my future value to the agency lay in the quality of my relationships with my clients. Everything else was academic. After 35 years in business, I have long since realised that he was right – there is a brutal simplicity to servicing clients when providing advertising and marketing solutions. I have always remembered his words – the relationships we have with our clients are the defining factor in business success or failure.

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24
Sep

KEN DIXON JOINS THE UNION’S LEADERSHIP TEAM AS PLANNING DIRECTOR

The Union has appointed Ken Dixon to head up the agency’s Planning Department. Ken has over 20 years’ experience in brand development, brand architecture, communication and strategy. He has worked in agencies in London, Hong Kong and Edinburgh, ranging from boutique ‘hot-shops’ (such as St Luke’s) to multi-nationals Ogilvy and Leo Burnett. In 2002 he co-founded Newhaven in Edinburgh (after a short spell at The Leith Agency) which went on to win a host of awards for creativity and effectiveness with both public and private sector clients including ABInBev, Iberdrola, HBOS, and The Scottish Government. 

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31
Aug

HOW TO WIN FRIENDS AND ENGAGE PEOPLE

What is experiential marketing? It’s any form of marketing which targets the senses; be that sight, hearing, smell, taste or touch. An immersive interaction creates (when done well!) a unique experience between the consumer and the brand, in a relevant environment to provoke a positive and memorable impression. These ‘experiences’ can take place anywhere: at events, trade shows, in shopping malls, in the street., at exhibitions, roadshows, or pop-ups. They can be executed to support a sponsorship, a brand launch, a public sector behaviour change campaign or a competition. They often use interactive technology; such as augmented or virtual reality or gamification, to provide even deeper engagement.

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26
Jul

GOOD FOR {U}

According to the Office for National Statistics, UK productivity was 15.1 per cent below the average for the rest of the G7 group of advanced economies in 2016. This, alongside the Britain’s Healthiest Workplace evidence of deteriorating national workforce for the past 4 years – calls for action. Productivity has become a nationwide issue now addressed by the Government and HR professionals. Technology and changing attitudes have enabled a more flexible, dynamic workforce – including working remotely, flexible working hours and using our own devices for work.  It has also made for a more connected and transparent world – pushing the emergence of glass box brands. The workforce is changing on the social level too, with people living longer – employers have a challenge of bridging the gap and creating engagement between a multi-generational workforce. Change is constant, but it does present multiple opportunities for employers to grow their business, by focusing on their biggest asset – THEIR STAFF.

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28
Jun

ARTIFICIAL PARADISE: THE INTERIOR DECORATION OF OUR REALITY

Picture this. You’re at a music festival. Your favourite band is playing. You’re among the raucous hedonists with flowers in their hair. However, there is one difference. You’re the only person who isn’t simultaneously raving and recording the whole thing on your phone and uploading it to Instagram, Snapchat and Facebook while it is taking place. This phenomenon has become our new normal. More and more people interrupt living their actual lives to construct a utopian online identity. And by doing so, they let this fantasy world supersede really living the experience.

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22
Jun

UNION ENJOYS STELLAR EVENING AT STAR AWARDS

The Union team enjoyed a great evening at the 2018 Marketing Society Star Awards, held at the Corn Exchange in Edinburgh. The awards is the equivalent of the Scottish marketing community’s Oscars – with over 500 guests attending from across a wide range of the agency and client companies. We were delighted to pick up six awards on the evening. Our entries for Scottish Government (Parent Club) and Historic Environment Scotland won Gold, whilst these clients also picked up Silvers, with another Silver going to Sterling Furniture. A Bronze was awarded to Union Direct for Scottish Widows. Three other entries were nominated: for Food Standards Scotland and Police Scotland.

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30
May

THE PERPLEXING WORLD OF THE TENDER

I found myself ruminating on the dark art of pitching and tenders today, particularly as the latter is becoming the norm. In a pitch you have three things to focus on: story, content and chemistry. That’s not to say it’s an easy thing to master but a clear narrative and a solid idea presented by likeable people is a pretty good foundation to land (or keep) an account. If you win you get all the gushing reasons why. Lose and you’ll be informed by phone or email that you were a close second – they don’t want to hurt your feelings. Dig a little deeper and you may uncover the reasons for your failure. And you need to learn from those reasons because sometimes you can trick yourself into believing the decision has nothing to do with you. 

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24
May

THE DEVIL’S IN THE DATA

When we formed Union Data a little over six months ago we had a simple goal: to drive more effective marketing for our clients by unleashing the creative power of data for the common good. An approach we call data sharpening. There couldn’t have been a better time. Client demand was high and data is a hot topic. In part because of the imminent arrival of GDPR but also because of the genuine opportunities opening up to us by the constant advances in tech. Then it happened. The Cambridge Analytica scandal. And in a moment the conversation turned from talking about the power of data to trying to work out if data was the devil.

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30
Apr

THE POWER OF MARKETING TO CHANGE THE WORLD

How advertising is helping fight bias and make the world a more accepting (and sassier) place. Laura Jones, Senior Account Manager at The Union, muses on hidden biases and how uplifting it is that advertising has grown from contributing to them, to smashing them.

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25
Apr

KYLE HARDIE – OBITUARY

Kyle Hardie
7 March 1971 – 16th April 2018

Devoted husband and father, marketing agency founder and leader.

Kyle Hardie, Managing Director of The Union Advertising Agency, and founder and Managing Director of sales promotion agency Union Connect, passed away after a brave fight with cancer having achieved success in the industry he loved. The tragedy is that, at only 47 years old, he had so much more still to achieve.

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29
Mar

INTEGRATION. AN IDEA WHOSE TIME HAS COME.

Marketing folk love buzzwords. The rise of digital channels has accelerated this trend. Hip new acronyms and fads are all the rage. ‘Customer experience’ meets ‘omnichannel’, whilst ‘behavioural economics’ crosses ‘360 degree’ thinking. So forgive me, but I’m digging up an old, and rather tired, buzzword from 20 years ago: ‘Integration’.  Or ‘integrated marketing communications’ to be more precise. It’s much less fashionable these days, but finally, after years of being an idea preached more than it was practised, its day has finally come.

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28
Feb

MARKETING AUTOMATION: CUTTING-EDGE OR JUST PLAIN CREEPY?

It’s likely you’ve already seen at least one over-enthusiastic salesperson at a roadshow or expo by now, gesticulating wildly about the easy wins to be had with marketing automation. Call it personalisation, ‘hyper’ segmentation, or ‘marketing to an audience of one’, but in the simplest sense, marketing automation is just using purpose-built platforms to give you extra insights about your customers and make automated decisions based on those insights.

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31
Jan

DOES THE SIZE OF YOUR AGENCY MATTER?

Union Creative Director, Michael Hart, muses on the importance (or not) of the size of a creative agency and what scale does and doesn’t offer clients.

Small is beautiful. Big is reliable. No-one got fired for hiring IBM. We’re all familiar with the maxims. In the communications world the small, fleet-of-foot startups sit in one corner while the big guns squat in the other. The small players will say they have smaller overheads, less bureaucracy, quicker reaction times. The big ones counter with scale, experience, dependability.

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29
Nov

EMOTIONAL ADVERTSING IS FOR LIFE, NOT JUST FOR CHRISTMAS

At best, marketers have a reputation as practitioners of an imprecise science. At worst, we’re accused of making it up as we go along. In advertising we are particularly known for backing our instincts. Gut feeling will always have a role to play, but evidence-based marketing continues to grow in importance. EffWeek, the IPA’s annual conference on marketing effectiveness, is built around measuring and understanding marketing success. In Planning at The Union, we geek out over data, but the real benefit lies in helping brands spend their money more efficiently. This year’s conference brought the usual treasure trove of insights, but perhaps the most interesting was around the power of appealing to emotion.

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17
Nov

UNION DATA LAUNCHED TO MEET GROWING CLIENT DEMAND

Due to client demand for more data services the Union Group has decided to set up a new company focussed on more effective use of marketing data and providing technical data solutions. The new business will be called Union Data, and be based at The Union’s main offices in Edinburgh. Daniel Batey is the Managing Director role of the new Union company. Daniel was the Head of Data Planning at Union Direct for the last seven years and he was also Head of Analytics with Paragon Customer Communications in London. Ian McAteer will be Chairman and Gus Chalmers, MD of Union Direct, will join the new company’s board.

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16
Oct

HOW CAN BRANDS TAP INTO THE WORLD OF THE LUMBERSEXUAL?

Lumbersexuals – a hybrid of lumberjack and metrosexual (think thirty-something chap in checked shirt with carefully groomed beard) are all around. We believe that the ‘lumberjack’ part of the hipster phenomenon taps into a kind of malaise – or anomie – brought about by alienation from the means of production (Marx). Hardly any of us actually make anything tangible at work any more – no loaves, candles or carriage wheels. Avoiding physical toil and perspiration used to be seen as an achievement, but that’s changed.

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12
Sep

WORLDWIDE PARTNERS HOST GLOBAL AGENCY SUMMIT IN PARIS

Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Paris September 17 through 19 for agency partners in their network. The Union will be attending. The agency has been a shareholder in the network since 2000 and hosted the EMEA Meeting in Edinburgh last year.

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13
Jun

HUGH BURKITT ON UNION’S AGENCY OF YEAR ACCOLADE

Hugh Burkitt, Global Ambassador and former CEO of the Marketing Society, explains why The Union was named Star Agency of the Year at last week’s Marketing Star Awards in Glasgow. The Union won 5 Golds, 4 Silvers and 5 Bronzes at the awards, which was attended by over 500 industry professionals. The agency last won the Agency of the Year accolade in 2015.

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12
Jun

UNION NAMED 2017 AGENCY OF THE YEAR

The Union has been named 2017 Star Agency of the Year at the Marketing Society Star Awards in Scotland. The agency, together with sister agency Union Direct, collected 4 Golds, 5 Silvers and 4 Bronzes on the awards night. The event was held at the SWG3 venue in Glasgow, a gathering of over 500 marketing people, both agency and clients. Scottish comedian Susan Calman was the host for the evening.

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13
Apr

UNION AND UNION DIRECT SHORTLISTED FOR 2017 STAR AWARDS

Nominations for the 2017 Marketing Star Awards have been released and The Union, together with sister company Union Direct, have been nominated a staggering 19 times in total, the highest number of nominations for any agency. The awards, run by the Marketing Society, are Scotland’s premier marketing event, recognising marketing effectiveness across numerous categories.

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7
Apr

McEWAN’S CONNECTS WITH LOYAL EXPORT DRINKERS

Union Connect have been working with the lovely people at The McEwan’s Beer Company to develop an on-pack promotion that rewards loyal McEwan’s Export drinkers. Export devotees will have the chance to win a Limited Edition McEwan’s T-shirt by inputting a unique code online. The promotion will feature on more than 400,000 promotional packs of McEwan’s Export in major stockists such as Asda, Sainsbury’s, Morrisons and Tesco. McEwan’s Export is the UK’s No.2 selling premium canned ale.

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6
Apr

NEW PROSTATE SCOTLAND WEBSITE LAUNCHED

As part of prostate cancer awareness month Prostate Scotland, has launched a new website to provide information about prostate cancer and disease, its symptoms and treatments. The website, designed and built by Union Digital, (www.prostatescotland.org.uk) provides a wealth of information for people with prostate disease as well as prostate cancer, is aimed at men and their families.

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27
Mar

UNPRECEDENTED HISTORY BUG GRIPS SCOTLAND

Doctors in Scotland are at a loss to explain the outbreak of a bug that’s spreading rapidly across the country and affecting thousands. Celebrated TTNN news anchor Casey Kaplinksi, who broke the story, said: “I’ve covered Watergate, Reagan’s inauguration and the moon landing but the History Bug is possibly the biggest story of them all.”

The source of the bug has been traced to over 70 sites across Scotland – all owned and managed by Historic Scotland. The experts there are calling it THE HISTORY BUG and are encouraging people to see the symptoms at getthebug.scot or report it using the hashtag #getthebug.

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24
Mar

UNION CONNECT HELPS ‘CHANGE OUR FUTURE’

Union Connect is back on the road with its thought-provoking field and partnership campaign for Food Standards Scotland (FSS), the public sector food body for Scotland. The ‘Lets Change Our Future’ campaign aims to address the forecasted 40% of adults in Scotland that could be obese by 2030 by encouraging people to reduce the number of unhealthy snacks they eat.

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21
Mar

GONGS GALORE AT 2017 TRAVEL MARKETING AWARDS

The Union has been awarded at the prestigious 2017 Travel Marketing Awards, held at the Grosvenor House Hotel in London. The agency won three awards for work on VisitScotland’s global advertising and marketing account. A Bronze was awarded for Best Use of Video, and another Bronze for Best Use of Content, plus the Gold for Integrated Campaign of the Year (over £1m spend).

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9
Feb

INSPIRING THE NEXT GENERATION THROUGH STEM

Union Connect have created a dual field and partnership campaign for the Scottish Government to increase the number of people considering a career in teaching STEM subjects in Scottish high schools. Science, Technology, Engineering and Mathematics are crucial to Scotland’s future economic prosperity, yet many potential applicants perceive a lack of available jobs, or that alternative career options are more attractive. Yet teaching STEM subjects can be inspiring and rewarding for both teacher and pupil.

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18
Oct

UNION WELCOMES WORLDWIDE PARTNER AGENCIES TO EDINBURGH

The Union in Edinburgh is hosting the 2016 EMEA Worldwide Partners Inc. (WPI) regional agency meeting this week. 40 delegates from independent partner agencies in Europe, Middle East and Africa will gather in the capital city for three days of conference time. Delegates will hear from speakers including Paul Bainsfair, Director General of the IPA, Charles Smith, Director of Marketing at VisitScotland, Pippa Goodman of the Future Foundation and Dan Southern of Contagious Communications.

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14
Oct

UNION TOPS 2016 SCOTTISH CREATIVE AWARDS

The Union has topped the table at the 2016 Scottish Creative Awards, held in Glasgow this month. The agency won seven Awards and seven Commendations at the annual event which celebrates the best in Scottish advertising, design, digital communications and marketing.

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1
Sep

UNION LEAD NOMINATIONS FOR THE 2016 SCOTTISH CREATIVE AWARDS

The Union is delighted to hear that the agency has been nominated no less than 27 times in 20 categories for the upcoming 2016 Scottish Creative Awards. Numerous Union clients are nominated, some several times.

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4
Aug

NEW WEBSITE FOR CALEDONIAN BREWERY LAUNCHES

The Union’s new website for Caledonian Brewery has just launched in conjunction with their sponsorship of the 2016 Edinburgh Fringe Festival. Building on the brewery’s ‘Adventure Awaits’ platform, also developed by The Union, the new site showcases the breweries range of beers and their incredible story.

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10
Jun

STARRY NIGHT FOR THE UNION AT MARKETING AWARDS

The Union enjoyed another good night at the 2016 Marketing Star Awards, held at a dinner in Edinburgh last night. Over 550 guests gathered for the premier event in the Scottish marketing calendar. The Union won a Gold, four Silvers and two Bronze awards across a number of clients.

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16
May

UNION LEADS THE WAY WITH 15 STAR NOMINATIONS

The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Categories nominated in include Brand Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, Advertising (x2), Cause Related & Charity, Public Sector (x3), Tourism Leisure & Sport (x2) and Retail.

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10
Feb

VISITSCOTLAND LAUNCHES FIRST EVER GLOBAL CAMPAIGN

VisitScotland, Scotland’s national tourism organisation, today launches its first-ever global communications campaign, through Edinburgh agency The Union. ‘Scotland. A spirit of its own’, will promote Scotland across key markets including the UK, Canada, the US, France, Germany, and Australia.

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10
Feb

EUAN AULD AND PAUL McDONALD PROMOTED TO DEPUTY CREATIVE DIRECTORS

The Union is delighted to announce the promotion of Euan Auld and Paul McDonald to Joint Deputy Creative Directors of the agency. Euan and Paul have produced some of The Union’s best work in the last 6 years. Their creativity in the last 12 months for the global VisitScotland campaign in particular has demonstrated a maturity that cements their position as one of the top creative forces in Scotland.

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9
Feb

A NIGHT TO REMEMBER FOR PROJECTSCOTLAND

ProjectScotland, the youth volunteering charity, celebrated its 10th birthday last week at a Birthday Fundraising Dinner held at the Corn Exchange in Edinburgh. Almost 250 guests gathered and helped raised over £30,000 on the night.

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3
Feb

WORLDWIDE CANCER RESEARCH LAUNCHES TV CAMPAIGN

The Union’s new campaign for Worldwide Cancer Research has just launched. The campaign for the St Andrews based charity highlights the ‘lost’ research that the charity is unable to fund in its drive to fight the disease.

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9
Oct

UNION TOP AT 2015 SCOTTISH CREATIVE AWARDS

The Union won 11 awards, including the Grand Prix, at the 2015 Scottish Creative Awards. The agency topped the awards haul yet again.

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10
Dec

NEW SMOKE ALARM AD TAKES THE BREATH AWAY

Our new social media campaign for The Scottish Fire and Rescue Service encourages people to get a smoke alarm this winter. With over 5000 house fires a year in Scotland, the need is as great as ever.

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24
Sep

UNION SPARTANS COMPETE TO RAISE FUNDS FOR PROJECT SCOTLAND

A team from The Union competed in the Spartans Race in Edinburgh last weekend, raising over £3,500 for the ProjectScotland charity – which helps young Scots get on in life. Tony, Doug, Lindsay, Michelle, Graham and Ian ran through rivers, threw javelins, crawled under barbed wire, lifted boulders and jumped through fire for a good cause. Well done team!

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5
Feb

HARDIE AND HART PROMOTED IN UNION MANAGEMENT SHUFFLE

The Union has announced that Kyle Hardie has been promoted to the role of managing director and Ian McAteer, who has held the role of MD since 1996, becomes chairman of the agency.

The move follows Hardie’s promotion to the agency’s board of directors in 2011 and at that time taking on the role of deputy managing director. As MD he will be responsible for day-to-day running of the business as well as heading up the agency’s account management team and leading on some of the agency’s key clients.

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24
Jan

UNION REVEALS REBRANDING WORK FOR FOUNDATION SCOTLAND

Foundation Scotland, formerly The Scottish Community Foundation, has worked with The Union on a rebrand project, including a new name and visual identity. As well as the new identity the Foundation has also introduced a new strapline – ‘Where philanthropy meets community’ – in order to clarify the depth and breadth of the Foundation’s work.

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24
Oct

NEW HAYES AND JARVIS CAMPAIGN LAUNCHED

The Union’s new work for the luxury travel agent Hayes & Jarvis has just been launched. Press ads, outdoor, tube cards, digital posters and radio ads will all promote a range of luxury 5-star breaks, with partner airline Emirates. The campaign focuses on how breaks can be tailor-made for customers’ individual choices.

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8
Oct

UNION CONNECT PICK UP STAR PUBS & BARS BRIEF

Union Connect has just helped with the rebranding and launch of the old Scottish & Newcastle Pub Company. The new ‘Star Pubs & Bars’ website and trade advertising has been created by Union Connect and Union Digital.

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22
Jul

VLADIVAR LAUNCH NEW FLAVOUR RANGE THROUGH UNION

The Union has helped develop four new flavoured vodkas for Whyte & Mackay owned Vladivar. The Apple & Pear and Raspberry & Vanilla variants are currently available in selected Tesco stores. The new packaging and all promotions were designed by The Union. All Vladi excellent.

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11
Apr

UNION APPOINTED BY PRINCIPAL HAYLEY HOTELS

Hotel and venue chain Principal Hayley has moved its marketing services and digital account out of The Whole Caboodle, and The Union in Leeds has been appointed as new creative and digital agency.

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15
May

UNION NAMED AGENCY OF THE YEAR AT THE MARKETING SOCIETY

The Union was named Agency of the Year at the 2010 Marketing Society Scotland Excellence Awards. The award rounded off a successful evening for the agency, winning three Golds, four Silvers and two Bronze awards. Winning papers were for a wide range of clients, including Scottish Government, Historic Scotland, VisitScotland and Energy Saving Trust. The Union’s paper for Organ Donation won the Gold award in the Advertising Excellence category.

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25
May

UNION HOST WORLDWIDE PARTNERS MEETING IN EDINBURGH

The Union hosted the second-largest World Meeting gathering for Worldwide Partners in Edinburgh recently. Beginning with a cocktail reception on Sunday, May 17, 2009, the meeting kicked off on May 18th with an enthusiastic welcome from Scottish Cabinet Secreatry Kenny MacAskill.

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2
Dec

UNION CREATES TV SPOT AS PART OF SCOTTISH GOVERNMENT’S CAMPAIGN TO HELP TACKLE DEBT

The Union has just completed a TV commercial as part of the Scottish Government’s push to promote the National Debtline (0808 808 4000) which is designed to help Scots facing debt problems in the current financial downturn. The 30 second TV ad features the ‘Debt Monster’ a creature that gets larger and larger when ignored, reaching terrifying proportions. However when faced the ‘Debt Monster’ is faced, it becomes smaller and more manageable. The commercial ends with the advice to call the National Debtline for help and advice. The campaign will be supported by online advertising, a website and leaflets in key outlets.

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27
Oct

UNION NAMED SCOTTISH AGENCY OF THE YEAR 2008

At Friday night’s annual Scottish Advertising Awards, the ‘Oscars’ for Scottish advertising, The Union were crowned ‘Agency of the Year’ for the second time in three years. The agency also picked up 10 awards and 5 commendations in an evening with strong competition from several agencies. The Union’s awards were won for work on a selection of clients including Scottish Government, Historic Scotland, Road Safety Scotland, ASH Yorkshire and Project Scotland.

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30
May

HARD LABOUR FOR UNION DIRECTORS LINDSAY AND McATEER

For many years the Union Directors have insisted to their staff that trips to the annual Worldwide Partners world conferences are necessary for international business development and are extremely hard work. Given that the destinations for such conferences have included places like San Francisco, Costa Rica, Cape Town and Milan, such assertions have naturally been met with a considerable degree of cynicism and suspicion. However photographic evidence from a recent trip may have changed this.

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1
Mar

UNION RETAINS ‘No.1 IN SCOTLAND’ CROWN

Edinburgh-based The Union retained its No.1 in Scotland crown for the second year running, billing over £16 million, up 9% on 2006. Ian McAteer, Group Chairman of The Union said: “It’s perhaps unexpected to see growth in the Scottish market, but it is great news for the industry. The fact we were able to grow in 2007 was also great news – it was down to the hard work of everyone here. It took us ten years to reach the top spot – the difficulty will now be staying there – as the competition in this market is as tough as anywhere.”

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5
Jun

GUS CHALMERS TAKES THE HELM AT UNION DIRECT

Union Direct have announced changes to their management team. Daniel Clare, who has been with the agency for over two years, has resigned to pursue new challenges in consultancy. Gus Chalmers, Client Services Director of the agency, has been promoted to Managing Director with immediate effect.

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14
May

UNION GROUP EXPANDS WITH LAUNCH OF UNION CONNECT

The Union has launched a new agency specialising in sales promotion and field marketing. Called Union Connect, the agency will be led by Kyle Hardie, who joins from Blue-Chip Marketing in Edinburgh. Previously Managing Director at Blue-Chip, Kyle is joined by Blue-Chip’s Account Director, Claire Prentice. Kyle will become a Board Director and take day-to-day responsibility for running the agency. Union Directors Ian McAteer, Andrew Lindsay and Mark Reid will also sit on the board of the new agency. Union Connect will be based at the Union’s Edinburgh offices in Inverleith.

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3
May

UNION LEEDS REVEALS NEW WORK FOR SAVE DARFUR COALITION

The Union (Leeds) has revealed its latest ad in the campaign aiming to raise awareness of and alleviate the humanitarian crisis in Darfur. This new ad, for the Save Darfur Coalition, is another hard-hitting piece, appearing in international quality press, timed to coincide with the NATO meeting in Oslo.

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28
Mar

UNION REVEALS NEW BRAND FOR SEYCHELLES TOURISM

After a 12 month branding and design consultancy, The Union can reveal the new identity and advertising for Seychelles tourism. The new brand was launched in Berlin at the ITB this month. The Union was appointed in February 2006 to create a new brand positioning and identity for the Seychelles Tourism Board, the Government department responsible for tourism promotion and development.

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24
Feb

UNION DIRECT WINS BEST MARKETING INITIATIVE AT THE 2007 SCOTTISH LEGAL AWARDS

Union Direct’s “Formidable but Friendly” marketing campaign for Anderson Strathern won Marketing Initiative of the Year at the 2007 Scottish Legal Awards held at the EICC on the 23rd February 2007.

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22
Feb

UNION REACHES THE TOP

After 10 years in business, The Union has reached the top of the Campaign billings league in Scotland, ousting the Leith Agency from pole position. Campaign’s figures, published annually, are the industry measure for above-the-line billings, according to an independent audit by Nielsen Media Research. This news follows an excellent 2006 for The Union when the agency was named Scotland’s Agency of the Year.

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20
Oct

UNION WINS AGENCY OF THE YEAR

The Union has been given the accolade of Agency of the Year at the 2006 Scottish Advertising Awards. The awards, which rank the best advertising, direct and digital work in Scotland each year, were announced at a dinner in Edinburgh last week, attended by over 400 people from the marketing communications industry.

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5
May

BIGGART BAILLIE SOLICITORS APPOINT THE UNION AND MEDIA SHOP FOR CAMPAIGN

Biggart Baillie, one of the leading Scottish legal firms, has appointed The Union and The Media Shop to handle their advertising. The appointments follow a comprehensive pitch process. Biggart Baillie has offices in Glasgow and Edinburgh, and is widely recognised as being one of the most progressive and forward-thinking legal firms in Scotland. With a blue-chip client list, and massive growth in the last few years, the firm is developing a bold advertising campaign to help build further on its success.

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1
May

UNION WINS TWO MARKETING EXCELLENCE AWARDS FOR QUALITY MEAT SCOTLAND

The Union picked up two prestigious new awards at the inaugural Marketing Excellence Awards 2005. The agency entered two papers on behalf of Quality Meat Scotland, the organisation responsible for marketing Scotch meat products in the UK. The Scotch Pork campaign won a Strategic Excellence award for Best Customer Insight, beating 5 other finalists.

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4
Apr

UNION USES PINT-SIZED JOCKEY TO ADVERTISE JOHN SMITH’S SPONSORSHIP OF THE GRAND NATIONAL

The Union created a new piece of trade adverting to highlight John Smith’s sponsorship of the John Smith’s Grand National. The event is the UK’s largest single sporting event, and the deal is further evidence of S&N UK’s commitment to the UK’s number one ale.

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6
Nov

A FRESH APPROACH FROM BAXTERS

As part of the £1.5m marketing spend for Baxters new range of Fresh Soups, The Union has created a new 20″ television ad. The commercial first aired on 7 November and will continue throughout December, the key soup selling months.

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2
Apr

THE UNION GRADUATES WITH UNIVERSITY OF TEESSIDE

The Union in Leeds has been appointed as The University of Teesside’s advertising agency, to handle all student recruitment ad campaigns, after a five-way pitch against other leading Northern agencies. Jane Card, the University’s Marketing Manager, said, “We were very impressed by The Union’s understanding of the issues and how that translated to the outstanding creative work they presented.”

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12
Jun

UNION REVEAL NEW ANTI-AGEISM CAMPAIGN

The Union has developed a high profile advertising campaign for Lothian Health Board using favourable images of older people with the objective of encouraging a more positive attitude from the younger generation. The campaign features a 60 second cinema commercial based on the highly commended Sony Playstation ‘Double Life’ TV ad.

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1
Jun

UNION APPOINTED BY SEYCHELLES TOURISM AUTHORITY

The Union have been appointed to help the Seychelles with their tourism marketing in major European markets: Germany, France, Italy and the UK. The brief will cover advertising and travel agent programmes. A team from the agency recently returned from a familiarisation trip and are now busy implementing the first of several projects.

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1
Jan

UNION SECURES THE NATIONAL GALLERIES OF SCOTLAND ACCOUNT

The Union has secured The National Galleries of Scotland’s advertising account. The account includes The National Gallery of Scotland, The Scottish National Gallery of Modern Art, the Dean Gallery and the National Portrait Gallery. The first work undertaken by The Union will be a cross media campaign for the world’s first exhibition of Rembrandt’s Women.

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