30
Apr

THE POWER OF MARKETING TO CHANGE THE WORLD

How advertising is helping fight bias and make the world a more accepting (and sassier) place. Laura Jones, Senior Account Manager at The Union, muses on hidden biases and how uplifting it is that advertising has grown from contributing to them, to smashing them.

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25
Apr

KYLE HARDIE – OBITUARY

Kyle Hardie
7 March 1971 – 16th April 2018

Devoted husband and father, marketing agency founder and leader.

Kyle Hardie, Managing Director of The Union Advertising Agency, and founder and Managing Director of sales promotion agency Union Connect, passed away after a brave fight with cancer having achieved success in the industry he loved. The tragedy is that, at only 47 years old, he had so much more still to achieve.

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29
Mar

INTEGRATION. AN IDEA WHOSE TIME HAS COME.

Marketing folk love buzzwords. The rise of digital channels has accelerated this trend. Hip new acronyms and fads are all the rage. ‘Customer experience’ meets ‘omnichannel’, whilst ‘behavioural economics’ crosses ‘360 degree’ thinking. So forgive me, but I’m digging up an old, and rather tired, buzzword from 20 years ago: ‘Integration’.  Or ‘integrated marketing communications’ to be more precise. It’s much less fashionable these days, but finally, after years of being an idea preached more than it was practised, its day has finally come.

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28
Feb

MARKETING AUTOMATION: CUTTING-EDGE OR JUST PLAIN CREEPY?

It’s likely you’ve already seen at least one over-enthusiastic salesperson at a roadshow or expo by now, gesticulating wildly about the easy wins to be had with marketing automation. Call it personalisation, ‘hyper’ segmentation, or ‘marketing to an audience of one’, but in the simplest sense, marketing automation is just using purpose-built platforms to give you extra insights about your customers and make automated decisions based on those insights.

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31
Jan

DOES THE SIZE OF YOUR AGENCY MATTER?

Union Creative Director, Michael Hart, muses on the importance (or not) of the size of a creative agency and what scale does and doesn’t offer clients.

Small is beautiful. Big is reliable. No-one got fired for hiring IBM. We’re all familiar with the maxims. In the communications world the small, fleet-of-foot startups sit in one corner while the big guns squat in the other. The small players will say they have smaller overheads, less bureaucracy, quicker reaction times. The big ones counter with scale, experience, dependability.

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29
Nov

EMOTIONAL ADVERTSING IS FOR LIFE, NOT JUST FOR CHRISTMAS

At best, marketers have a reputation as practitioners of an imprecise science. At worst, we’re accused of making it up as we go along. In advertising we are particularly known for backing our instincts. Gut feeling will always have a role to play, but evidence-based marketing continues to grow in importance. EffWeek, the IPA’s annual conference on marketing effectiveness, is built around measuring and understanding marketing success. In Planning at The Union, we geek out over data, but the real benefit lies in helping brands spend their money more efficiently. This year’s conference brought the usual treasure trove of insights, but perhaps the most interesting was around the power of appealing to emotion.

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17
Nov

UNION DATA LAUNCHED TO MEET GROWING CLIENT DEMAND

Due to client demand for more data services the Union Group has decided to set up a new company focussed on more effective use of marketing data and providing technical data solutions. The new business will be called Union Data, and be based at The Union’s main offices in Edinburgh. Daniel Batey is the Managing Director role of the new Union company. Daniel was the Head of Data Planning at Union Direct for the last seven years and he was also Head of Analytics with Paragon Customer Communications in London. Ian McAteer will be Chairman and Gus Chalmers, MD of Union Direct, will join the new company’s board.

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16
Oct

HOW CAN BRANDS TAP INTO THE WORLD OF THE LUMBERSEXUAL?

Lumbersexuals – a hybrid of lumberjack and metrosexual (think thirty-something chap in checked shirt with carefully groomed beard) are all around. We believe that the ‘lumberjack’ part of the hipster phenomenon taps into a kind of malaise – or anomie – brought about by alienation from the means of production (Marx). Hardly any of us actually make anything tangible at work any more – no loaves, candles or carriage wheels. Avoiding physical toil and perspiration used to be seen as an achievement, but that’s changed.

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12
Sep

WORLDWIDE PARTNERS HOST GLOBAL AGENCY SUMMIT IN PARIS

Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Paris September 17 through 19 for agency partners in their network. The Union will be attending. The agency has been a shareholder in the network since 2000 and hosted the EMEA Meeting in Edinburgh last year.

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13
Jun

HUGH BURKITT ON UNION’S AGENCY OF YEAR ACCOLADE

Hugh Burkitt, Global Ambassador and former CEO of the Marketing Society, explains why The Union was named Star Agency of the Year at last week’s Marketing Star Awards in Glasgow. The Union won 5 Golds, 4 Silvers and 5 Bronzes at the awards, which was attended by over 500 industry professionals. The agency last won the Agency of the Year accolade in 2015.

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