20
Jan

AN OPEN CONVERSATION ABOUT PERIODS

The Union has created a new groundbreaking campaign for the Scottish Government to challenge the stigma around periods and encourage greater openness and honesty. The integrated campaign is aimed at 16-24 year olds. The ‘Let’s Call Periods, Periods’ advertising shows how, as a society, we use all kinds of different expressions to avoid using the word ‘periods’, which is, after all, a natural bodily function experienced by more than 50% of the population.

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15
Jan

SCOTLAND STARTS HERE

The Union has launched a new campaign with Midlothian and Borders Tourism Activation Group (MBTAG) to promote the Scottish Borders and Midlothian as a tourist destination. The aim of the campaign is to raise awareness of the region to international and domestic travellers to increase tourism footfall.

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1
Dec

SKYE GIN LAUNCHED IN TIME FOR CHRISTMAS

The Isle of Skye Brewing Company has launched its first gin, Skye Gin. The new product is distilled and bottled by hand in the small village of Uig on the Isle of Skye. The small batch gin is distilled in a custom-built copper still, nicknamed ‘Flora’ by the company. The Isle of Skye Brewing Company has 25 years of experience brewing award-winning ales, such as Skye red and Skye Gold. The gin took three years planning and research to develop. The botanicals used for the first gin, The Storr, include juniper, rosehip, coriander, sweet peel, black peppercorn, orris root, liquorice root, heather, plus locally sourced wild angelica and meadowsweet. This results in a refreshing and aromatic spirit.

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21
Aug

NEW WEBSITE FOR MENTAL WELFARE COMMISSION FOR SCOTLAND

Union Digital has launched a new website for the Mental Welfare Commission for Scotland. The new site offers an improved visitor experience with enhanced search capability. The Commission was originally set up in 1960 under the Mental Health Act. Its remit is to be “a leading and independent voice in promoting a society where people with mental illness, learning disabilities, dementia, and related conditions are treated fairly, have their rights respected, and have appropriate support to live the life of their choice.”

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19
Jun

SCOTTISH ENLIGHTENMENT CAMPAIGN FOR NATIONAL LIBRARY

The Union has produced its first work for the National Library of Scotland, following its appointment earlier in the year after a competitive pitch. The new campaign promotes the Library’s exhibition on the Scottish Enlightenment, ‘Northern Lights’. The work, featuring arresting photography by David Boni, will run OOH and on social channels. The exhibition takes a fresh look at one of the most concentrated periods of intellectual exploration the world has ever seen, a time when polymaths peer-reviewed, challenged and encouraged one another’s work through the many social networks available to them.

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14
Jun

UNION SCOOPS SEVEN STARS AT 2019 MARKETING SOCIETY AWARDS

The Union won a total of seven Star Awards at the annual Marketing Society Scotland Star Awards, held in Glasgow on 13th June. The agency won a Gold for Len’s Self Storage in the Retail category and four Silvers – Brand Scotland (Digital Strategy and International Marketing), Loch Ness by Jacobite (Tourism, Leisure and Sport) and Food Standards Scotland (Public Sector), as well as a Silver and Bronze for National Confidential Forum (Marketing in Society and Marketing Planning). The awards resulted in the agency being the second most awarded on the night, out of around 30 agencies nominated. The Union has now won 33 Star Awards in the last four years, demonstrating consistency in delivering highly effective campaigns and quality of output. The agency was also nominated in the Agency of the Year category for the eighth consecutive year, with Louise Killough, Client Services Director nominated in the Inspirational Agency Leader category. Liam Beisty from The Union was nominated for Rising Creative Star and Emily Hall for Rising Agency Star.

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6
Dec

UNION STAFF PARTICIPATE IN WORLDWIDE PARTNERS TALENT EXCHANGE

One of the benefits of The Union’s longstanding membership of Worldwide Partners, our network of more than 70 agencies in 43 countries, is the opportunity for staff to experience working in other agencies and in other countries – to ‘talent exchange’ within the network. In the past staff have travelled as far away as Helsinki and Connecticut, and recently one of our copywriters spent time in San Francisco, California. Christine Stamanti, a copywriter in Union Direct, recently went to Butler, Shine, Stern & Partners (BSSP) in San Francisco, a highly creative leading independent US ad agency, for a month-long talent exchange.

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6
Dec

UNION DIGITAL LAUNCH NEW WEBSITE FOR FOOTBALL AID

Union Digital have created a new website for Football Aid, the charity which raises funds for good causes through organising charity football matches across the UK, Europe and USA. Football Aid has been helping good causes for over 18 years now, through the innovative and creative concept of facilitating fans to ‘live the dream’ of playing in their club colours, at their club’s stadium, coached and supported by legends from their favourite team.

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15
Oct

WORLDWIDE PARTNERS HOSTS GLOBAL AGENCY SUMMIT IN LONDON

Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 65 agency partners in more than 40 countries on five continents, is hosting its Global Agency Summit in London this week for agency partners within their network. The Union will be participating, having been a partner agency since 2000. Michael Hart, the agency’s Creative Director, Gus Chalmers, Managing Director of Union Direct and Daniel Batey, Managing Director of Union Data, will all be in attendance.

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25
Sep

IT’S THE WAY THAT YOU DO IT

The first piece of advice my first boss at Saatchi & Saatchi London gave me, back in the mid-80s, was that my future value to the agency lay in the quality of my relationships with my clients. Everything else was academic. After 35 years in business, I have long since realised that he was right – there is a brutal simplicity to servicing clients when providing advertising and marketing solutions. I have always remembered his words – the relationships we have with our clients are the defining factor in business success or failure.

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