19
Aug

A RAFT OF NEW BOARD APPOINTMENTS AT THE UNION

The Union has promoted four of its senior management team to the boards of its businesses. This is the first time new Directors have been appointed for many years and represents a planned approach to succession, as well as a careful development the Union Group of businesses. Louise Killough, The Union’s Client Services Director, is appointed to the board of Union Advertising. Louise has been with the agency for over 16 years, and now leads the agency account management team. She also leads on client development and the agency’s financial performance. She has considerable client experience across many sectors, including Scottish Government, Quality Meat Scotland, VisitScotland, Children’s Hearings Scotland (CHS), Scottish Enterprise, Reebok, Warburtons and Highland Spring.  Louise also sits on the Marketing Society Scotland committee.

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17
Aug

AD MAN OR MAD MAN?

Simon was my creative partner, business partner, dearest friend, confidant and regularly an exasperating bugger. He used to joke that ours was the only relationship he had managed to maintain – Jane called me his ‘second wife’. We met in 1985, I was creative director of Ash Gupta Advertising and he was a copywriter at CDP Marr when we were both involved in D&AD student workshops. Although quite different characters, we immediately hit it off and cemented our friendship over large gin and tonics at the Caledonian Hotel. As fate would have it, we were thrown together at Hall Advertising the following year when I had decided to move to Australia and was invited by Jim Downie to work at Halls whilst waiting for my paperwork to come through. Simon had moved to Halls and was now Jim’s copywriter. The three of us shared an office, but Jim lived in wall-to-wall meetings, so we worked on various jobs together.

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16
Aug

THE UNION MAKES A REGAL APPOINTMENT

The Union has appointed Lisa King as Senior Planner in the agency’s Planning Department. Lisa has over 20 years’ experience in branding, customer loyalty, social marketing and behaviour change. Lisa has sought to get under the skin of a diverse range of people: from young knife carriers in Glasgow, to shortbread biscuit eaters and Bollywood film fans. She began her career as a junior account handler for recruitment marketing consultancy TMP Worldwide, before discovering a passion for insight in their in-house research team. Time spent at market research agencies in London and Edinburgh saw her working across many sectors, and included clients such as VisitScotland, Quality Meat Scotland, The Army, the Home Office, NatWest, Scottish Government and Highland Spring.

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19
Jun

THE UNION’S 2021 STAR AWARD WINNERS

The agency was named Scotland’s Agency of the Year 2021 at the Marketing Society Star awards based on a strong set of award-winning entries. The Union won four Golds, one Silver and one Bronze at the awards event. Here we summarise the winning entries across four of our clients.

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18
Jun

THE UNION IS AGENCY OF THE YEAR 2021

At last night’s Marketing Society Scotland Star Awards The Union was crowned Agency of the Year 2021. This is the fourth time the agency has achieved this recognition, previously winning in 2010, 2015 and 2017. The agency also won three Gold awards, one Silver and one Bronze. An entry for the Scottish Government’s Parent Club marketing won Gold in the Digital Strategy category. Also for the Scottish Government, the campaign to tackle period inequality and discrimination won a Gold in the Marketing in Society category. 

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7
Dec

WHAT TEACHING TAUGHT ME

The Union has launched a new campaign for the Scottish Government to encourage new recruits into a teaching career in Scotland. The campaign aims to challenge perceptions of the career and showcase the variety, progression and rewarding moments that a career in teaching can provide.

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23
Oct

UNION WIN FOUR MARKETING SOCIETY STAR AWARDS

The Union won four awards at the 2020 Marketing Society Scotland Star Awards last night. The awards recognise the best-in-class marketing campaigns of the previous 12 months. The agency picked up a Gold and a Silver for Scottish Government – Nursing Recruitment, and two Bronze awards; one for Sterling Furniture and the other for the National Libraries of Scotland.

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25
Sep

WHY UX IS A VITAL ELEMENT OF SEO

Generally, when most people hear the term ‘SEO’ in passing, they regularly assume there are either a load of hidden technical tricks into turning Google into your best friend, or that it is a skill far too complicated to pick up. However, frequently when I speak to clients about the basic rules of thumb to keep your website in a strong position to rank well, they all share a similar response of “it’s not that complicated”. It really isn’t that complicated. When you boil it down to the main cogs that turn the wheels to help you rank better over time, it simply becomes common sense and gives you another couple of checkboxes to tick when you’re working on your own business.

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10
Sep

NEW IDENTITY FOR WORLD SUICIDE PREVENTION DAY

The Union has developed a brand for World Suicide Prevention Day for SAMH, Scotland’s mental health charity. SAMH is calling on everyone in Scotland to work together to save lives. Every day in Scotland, an average of two people die by suicide. The 10th of September marks World Suicide Prevention Day, an opportunity to reflect on the role everyone can play in saving lives.

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5
Aug

THE SOUTH OF SCOTLAND IS READY FOR BUSINESS

With tourism and hospitality businesses reopening their doors and welcoming back visitors, The Union is thrilled to announce the launch of a new campaign for the South of Scotland Destination Alliance (SSDA). The ‘Twinned with Tourism’ campaign aims to promote best practice in safe travel across the Scottish Borders, Dumfries and Galloway.

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