18
Mar

BUSINESS AS UNUSUAL FOR THE UNION

We are The Union. It’s a name that emphasises the power of the collective. If ever there was a time when we need to draw upon one another for support, help and reassurance, it’s surely now. We don’t need to tell you about the very real threat Coronavirus poses to our families, communities and businesses. But we do know that working smarter, working safer and working together will help us overcome it. In keeping with the latest government advice we will, for the safety and wellbeing of our people, clients and suppliers, be implementing a work from home policy with immediate effect. It’s a change that changes very little in our ability to deliver uninterrupted service to our clients. Video conferencing, phone and email communication lines remain open, fluid and flexible for all communications and meetings.

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4
Feb

NEW CAMPAIGN FOR TRANSPORT SCOTLAND

The Union is delighted to announce the launch of the brand new campaign for Transport Scotland, which went live today. The campaign, ‘Smart Travel’, aims to increase awareness of smartcard interoperability in Scotland. One of the primary campaign objectives is to increase the public’s use of smartcards and other forms of ‘smart’ travel, such as contactless and mobile tickets. The campaign follows the soft launch of the Smart Travel website in November 2019. The Union’s brief was to capture the nation’s attention and raise awareness. The Union created a fully integrated campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country.

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27
Jan

THERE’S MORE TO CARE THAN CARING

The Scottish Government have launched a national recruitment campaign for Adult Social Care workers, created by The Union. Recruitment pressures for frontline Adult Social Care workers have been rising and vacancies are becoming harder to fill. This campaign aims to raise the profile of a career in Adult Social Care (ASC) and encourage people to apply for a role. The campaign was developed following research with the target audience (aged 22-45, considering a career change) and current workforce employees who suggested that vacancies are difficult to fill due to perceptions of the career.

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20
Jan

AN OPEN CONVERSATION ABOUT PERIODS

The Union has created a new groundbreaking campaign for the Scottish Government to challenge the stigma around periods and encourage greater openness and honesty. The integrated campaign is aimed at 16-24 year olds. The ‘Let’s Call Periods, Periods’ advertising shows how, as a society, we use all kinds of different expressions to avoid using the word ‘periods’, which is, after all, a natural bodily function experienced by more than 50% of the population.

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15
Jan

SCOTLAND STARTS HERE

The Union has launched a new campaign with Midlothian and Borders Tourism Activation Group (MBTAG) to promote the Scottish Borders and Midlothian as a tourist destination. The aim of the campaign is to raise awareness of the region to international and domestic travellers to increase tourism footfall.

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1
Dec

SKYE GIN LAUNCHED IN TIME FOR CHRISTMAS

The Isle of Skye Brewing Company has launched its first gin, Skye Gin. The new product is distilled and bottled by hand in the small village of Uig on the Isle of Skye. The small batch gin is distilled in a custom-built copper still, nicknamed ‘Flora’ by the company. The Isle of Skye Brewing Company has 25 years of experience brewing award-winning ales, such as Skye red and Skye Gold. The gin took three years planning and research to develop. The botanicals used for the first gin, The Storr, include juniper, rosehip, coriander, sweet peel, black peppercorn, orris root, liquorice root, heather, plus locally sourced wild angelica and meadowsweet. This results in a refreshing and aromatic spirit.

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27
Nov

WHAT DID YOU DO TODAY?

The Union has launched a new campaign for the Scottish Government to encourage young people to choose a career in healthcare (nursing, midwifery and allied health workers) after a commitment to deliver an extra 2,600 nursing and midwifery training places. The campaign, ‘What did you do today?’, aims to showcase the importance of the roles in healthcare and the variety of opportunities available within the industry.

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21
Aug

NEW WEBSITE FOR MENTAL WELFARE COMMISSION FOR SCOTLAND

Union Digital has launched a new website for the Mental Welfare Commission for Scotland. The new site offers an improved visitor experience with enhanced search capability. The Commission was originally set up in 1960 under the Mental Health Act. Its remit is to be “a leading and independent voice in promoting a society where people with mental illness, learning disabilities, dementia, and related conditions are treated fairly, have their rights respected, and have appropriate support to live the life of their choice.”

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19
Jun

SCOTTISH ENLIGHTENMENT CAMPAIGN FOR NATIONAL LIBRARY

The Union has produced its first work for the National Library of Scotland, following its appointment earlier in the year after a competitive pitch. The new campaign promotes the Library’s exhibition on the Scottish Enlightenment, ‘Northern Lights’. The work, featuring arresting photography by David Boni, will run OOH and on social channels. The exhibition takes a fresh look at one of the most concentrated periods of intellectual exploration the world has ever seen, a time when polymaths peer-reviewed, challenged and encouraged one another’s work through the many social networks available to them.

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14
Jun

UNION SCOOPS SEVEN STARS AT 2019 MARKETING SOCIETY AWARDS

The Union won a total of seven Star Awards at the annual Marketing Society Scotland Star Awards, held in Glasgow on 13th June. The agency won a Gold for Len’s Self Storage in the Retail category and four Silvers – Brand Scotland (Digital Strategy and International Marketing), Loch Ness by Jacobite (Tourism, Leisure and Sport) and Food Standards Scotland (Public Sector), as well as a Silver and Bronze for National Confidential Forum (Marketing in Society and Marketing Planning). The awards resulted in the agency being the second most awarded on the night, out of around 30 agencies nominated. The Union has now won 33 Star Awards in the last four years, demonstrating consistency in delivering highly effective campaigns and quality of output. The agency was also nominated in the Agency of the Year category for the eighth consecutive year, with Louise Killough, Client Services Director nominated in the Inspirational Agency Leader category. Liam Beisty from The Union was nominated for Rising Creative Star and Emily Hall for Rising Agency Star.

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