12
Apr

UNION APPOINTS DIGITAL EXPERT TO BOLSTER GROWTH PLANS

The Union has appointed Andrew Girdwood (aka Girdy) as Digital Strategist in their growing digital team. Andrew has over 20 years’ experience in digital marketing, tech innovation and strategy. He has worked in some of top digital agencies such as bigmouthmedia, Digitas, and was previously Head of Media Technology at Leith. The Union has seen significant growth in their digital offering and services over the last 12 months including a continued focus on digital marketing services such as SEO and PPC, and this has been elevated further with Girdy’s appointment.  The Union are seeing clients more and more looking for a full service digital offering; from website design and build, to digital marketing and content strategy, and have been careful to hire the right people to not only help support their growth strategy but to embody their company culture, which is really important to them.

Read more >>

8
Apr

UNION GROUP COMPANIES NOMINATED FOR 23 MARKETING STAR AWARDS

Union Group companies; The Union, Union Direct and Union Data, have been nominated for 23 awards for the upcoming Marketing Society Scotland Star Awards. The awards have been the litmus test for marketing effectiveness and creativity for the last 15 years in Scotland. The Union was named Agency of the Year in 2021; however this year’s 23 nominations is a record for the agency. The nominations are in 13 categories; across a total of ten different clients. The breadth and depth of recognition, even at this stage, reflects both an intensely busy 2021 for the agency but also the wide set of marketing services the agency offers clients.

Read more >>

19
Aug

A RAFT OF NEW BOARD APPOINTMENTS AT THE UNION

The Union has promoted four of its senior management team to the boards of its businesses. This is the first time new Directors have been appointed for many years and represents a planned approach to succession, as well as a careful development the Union Group of businesses. Louise Killough, The Union’s Client Services Director, is appointed to the board of Union Advertising. Louise has been with the agency for over 16 years, and now leads the agency account management team. She also leads on client development and the agency’s financial performance. She has considerable client experience across many sectors, including Scottish Government, Quality Meat Scotland, VisitScotland, Children’s Hearings Scotland (CHS), Scottish Enterprise, Reebok, Warburtons and Highland Spring.  Louise also sits on the Marketing Society Scotland committee.

Read more >>

17
Aug

AD MAN OR MAD MAN?

Simon was my creative partner, business partner, dearest friend, confidant and regularly an exasperating bugger. He used to joke that ours was the only relationship he had managed to maintain – Jane called me his ‘second wife’. We met in 1985, I was creative director of Ash Gupta Advertising and he was a copywriter at CDP Marr when we were both involved in D&AD student workshops. Although quite different characters, we immediately hit it off and cemented our friendship over large gin and tonics at the Caledonian Hotel. As fate would have it, we were thrown together at Hall Advertising the following year when I had decided to move to Australia and was invited by Jim Downie to work at Halls whilst waiting for my paperwork to come through. Simon had moved to Halls and was now Jim’s copywriter. The three of us shared an office, but Jim lived in wall-to-wall meetings, so we worked on various jobs together.

Read more >>

16
Aug

THE UNION MAKES A REGAL APPOINTMENT

The Union has appointed Lisa King as Senior Planner in the agency’s Planning Department. Lisa has over 20 years’ experience in branding, customer loyalty, social marketing and behaviour change. Lisa has sought to get under the skin of a diverse range of people: from young knife carriers in Glasgow, to shortbread biscuit eaters and Bollywood film fans. She began her career as a junior account handler for recruitment marketing consultancy TMP Worldwide, before discovering a passion for insight in their in-house research team. Time spent at market research agencies in London and Edinburgh saw her working across many sectors, and included clients such as VisitScotland, Quality Meat Scotland, The Army, the Home Office, NatWest, Scottish Government and Highland Spring.

Read more >>

19
Jun

THE UNION’S 2021 STAR AWARD WINNERS

The agency was named Scotland’s Agency of the Year 2021 at the Marketing Society Star awards based on a strong set of award-winning entries. The Union won four Golds, one Silver and one Bronze at the awards event. Here we summarise the winning entries across four of our clients.

Read more >>

18
Jun

THE UNION IS AGENCY OF THE YEAR 2021

At last night’s Marketing Society Scotland Star Awards The Union was crowned Agency of the Year 2021. This is the fourth time the agency has achieved this recognition, previously winning in 2010, 2015 and 2017. The agency also won three Gold awards, one Silver and one Bronze. An entry for the Scottish Government’s Parent Club marketing won Gold in the Digital Strategy category. Also for the Scottish Government, the campaign to tackle period inequality and discrimination won a Gold in the Marketing in Society category. 

Read more >>

7
Dec

WHAT TEACHING TAUGHT ME

The Union has launched a new campaign for the Scottish Government to encourage new recruits into a teaching career in Scotland. The campaign aims to challenge perceptions of the career and showcase the variety, progression and rewarding moments that a career in teaching can provide.

Read more >>

23
Oct

UNION WIN FOUR MARKETING SOCIETY STAR AWARDS

The Union won four awards at the 2020 Marketing Society Scotland Star Awards last night. The awards recognise the best-in-class marketing campaigns of the previous 12 months. The agency picked up a Gold and a Silver for Scottish Government – Nursing Recruitment, and two Bronze awards; one for Sterling Furniture and the other for the National Libraries of Scotland.

Read more >>

25
Sep

WHY UX IS A VITAL ELEMENT OF SEO

Generally, when most people hear the term ‘SEO’ in passing, they regularly assume there are either a load of hidden technical tricks into turning Google into your best friend, or that it is a skill far too complicated to pick up. However, frequently when I speak to clients about the basic rules of thumb to keep your website in a strong position to rank well, they all share a similar response of “it’s not that complicated”. It really isn’t that complicated. When you boil it down to the main cogs that turn the wheels to help you rank better over time, it simply becomes common sense and gives you another couple of checkboxes to tick when you’re working on your own business.

Read more >>