Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Jun 2023

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The Digital Day dilemma: Are we all liars now?

I'm convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that...

Apr 2023

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Union tops nominations for the 2023 Star Awards

The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards,...

Apr 2023

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Secrets and buys

How leveraging behavioural science can boost campaigns.

Mar 2023

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Consider yourself considered

How thoughtful marketing can make a big impact.

Feb 2023

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Show your data some love

In these straitened times, with inflation still above 10%, every individual and every organisation...

Jan 2023

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How AI is already changing the game

Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to...

Dec 2022

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Did your company culture die in the pandemic?

I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to...

Nov 2022

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Adapt or die: the female guide to surviving a crisis

Our Mood of the Nation report was a snapshot of a country in crisis: 89% of people living in...

Nov 2022

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Cost of living crisis cuts deep in Scotland

A new ‘Mood of the Nation Report’ published today by The Union has set out to capture how the...

Oct 2022

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Comparative advertising: A knockout blow to the competition or self-inflicted wound?

Every so often we’re treated to the advertising equivalent of sporting trash talk, when brands go...

Sep 2022

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Creativity isn’t an optional extra

Advertising has long been thought of as the canary in the coal mine. 

Sep 2022

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Union hires Adam Swann to lead strategy team

Adam Swann has joined The Union as the agency’s Chief Strategy Officer, after spending 12 years in...

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