Data and analysis beat hunches and guesswork hands down. But big data isn’t big and it isn’t clever when it overwhelms.

So it’s our job at Union Data to stop counting and start asking questions. Led by Managing Director Daniel Batey, we help clients breathe intelligence into the numbers. By managing and analysing data we help clients understand their audience better and make their marketing communications more effective. We provide everything from customer profiling and other analytical techniques that deliver actionable customer insights, to more complex segmentation and predictive modelling techniques. We also offer GDPR consultancy and implementation.

Ultimately, we deliver data driven customer journeys and contact strategies that deliver a measurable ROI and a profitable relationship over the longer term.

This is why Union Data is here. It’s a Union of data and technology. To find out more visit



  • Data analytics
  • GDPR compliance and audit
  • Customer profiling
  • Segmentation
  • Actionable customer insight
  • Predictive modelling
  • Data management
  • Customer journey design


Daniel Batey: Managing Director

Union House
Union House, Union Data’s home in Edinburgh.


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