Cookie policy

For the purpose of Data Protection regulations, the data controller is The Union Advertising Agency Ltd. The Union group of companies (“Union Group”) also includes, Union Connect Ltd, Only U Ltd (trading as Union Direct), The Union Advertising Agency (Leeds) Ltd, and Union Data Strategy Ltd (trading as Union Data).

Please note that this Cookie Policy applies only to our site www.union.co.uk (“our site”) and not to any third party sites that are linked to from our sites.

At the Union we use cookies on our websites to improve the experience for our visitors. On the website we have included a Cookie Management tool (see the cog on the bottom right corner of the stie, click to expand this option).

You have the ability to Accept our recommended settings or Manage them individually using this tool.

The site is made up of Necessary Cookies and Optional Cookies.

Necessary (Essential) cookies –

enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
Media Players for example, are anonymous third-party cookies that allow the viewing of embedded media such as Vimeo and Youtube (vuid, YSC, GPS, VISITOR_).

Optional cookies –

Analytics - We use anonymous analytics to better understand how our website is being used so we can provide the best user experience. We also use analytics to anonymously record how users come to the website by clicking on links and ads.
Marketing - These cookies help us to learn what you’re interested in so we can show you relevant adverts on other websites. Switching off these cookies will mean we can’t show you any personalised adverts.

Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added. Different cookies do different things but generally allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

This following lists the cookies we collect on this website, why we use them and what information they store:

Cookie Preference Cookie – (Essential)

We use browser local storage to remember your choices about cookie preferences on our website to save you time for future visits. If you have previously indicated a preference, that will be stored in this item.
These cookies have the identifiers:
- “udcbar” and “udccstorage”.
  - Cookie Type - First Party
  - Classification - Essential

Google Analytics Cookies - (Analytics)

Google Analytics is a web analytics service that tracks and reports web traffic, visitors’ interactions, and other metrics to help us understand users experience and improve our website.
- Cookies include:
  - "_ga" and "_gid" - These cookies are used to distinguish users and sessions.
  - " _gat"- This cookie is used to throttle request rate, limiting the collection of data on high-traffic sites.
  - " _gac" - This cookie stores campaign information for analytics tracking.
  - " _gaexp" - This cookie is used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.
    - Cookie Type - Third Party
    - Classification - Analytics

LinkedIn Cookies - (Marketing)

The LinkedIn Insight Tag helps us understand who has visited the website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. This data is encrypted, then de-identified within seven days, and the de-identified data is deleted within 90 days.
These cookies include identifiers such as:
- "_lidc" and "_lissc".
  - Cookie Type - Third Party
  - Classification - Marketing

Microsoft Clarity Cookies – (Analytics)

Microsoft Clarity provides website analytics and helps in understanding our visitors’ behaviour by recording sessions, heatmaps, and user interactions.
Cookies include:
- “_clarity*”: These cookies are used to collect information about how visitors use the website, such as which pages are visited and how long visitors spend on each page. They may also track mouse movements, clicks, and scrolls to generate heatmaps and session recordings.
- “_clarity_device_” and "_clarity_device[unique ID]”: These cookies are used to track device information to distinguish between different users and sessions.
  - Cookie Type - Third Party
  - Classification - Analytics

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to this policy

We reserve the right to modify this privacy policy at any time and we will update it as necessary to stay compliant with legal standards and best practice. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our business is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to communicate with you.

Questions and contact information

If you would like to discuss this policy or would like more information, please contact our Privacy Compliance Officer at info@union.co.uk or by mail at:

Union
Re: Privacy Compliance Officer
Union House
18 Inverleith Terrace
Edinburgh
EH3 5NS

Policy Published: July 2024