Thunk

Every month we scour the deepest, brightest recesses of the web for the most insightful, provocative and innovative thinking.

Apr
19

Our thunking

Brand Purpose without substance serves no purpose at all

Union Connect Account Manager, Lucy Kennedy, gives her thoughts on the concept of ‘Brand Purpose’ and discusses the role it will continue to play in advertising and beyond.

What we've been reading

How to make a quacking first impression

Via thechallengerproject.com Read more >>

Pixar’s former creative head has no mind’s eye

Via bbc.co.uk Read more >>

Improv your creativity

Via marketingweek.com Read more >>

Advertising is a joke

Via creativespark.co.uk Read more >>

Mar
19

Our thunking

Will the new rules on Gender Stereotyping make us more creative?

Union Client Services Director, Louise Killough, ponders the Advertising Standards Authority’s new guidelines and how they might actually encourage more effective advertising. Will the new rules on Gender Stereotyping make […]