Home to two ‘unicorn’ businesses and strong SME hubs, Scotland’s Digital Technologies sector is booming. But it’s faced with a skills shortage that’s growing as fast as the industry is. Skills Development Scotland tasked The Union with raising the profile of digital skills amongst young people, their influencers and potential career switchers, by challenging the perceptions of what a career in the sector offers.
People who work in digital technology are problem solvers. They think. They create. They ask “What if?” every day to develop new ideas that shape the world we live in. An integrated campaign was launched to promote the sector as a positive career pathway, raising awareness of the career opportunities and offering a compelling challenge: what if you shaped the Digital World?